Educational guide School of Chemical Engineering |
english |
Technology and Engineering Management (2017) |
Subjects |
MARKETING STRATEGIES |
Competences |
IDENTIFYING DATA | 2018_19 |
Subject | MARKETING STRATEGIES | Code | 20725111 | |||||
Study programme |
|
Cycle | 2nd | |||||
Descriptors | Credits | Type | Year | Period | ||||
3 | Compulsory | First | 2Q |
Competences | Learning outcomes | Contents |
Planning | Methodologies | Personalized attention |
Assessment | Sources of information | Recommendations |
Type A | Code | Competences Specific |
A1.1 | Apply knowledge of business managment to technology companies and their functional areas while taking into account the multidiscplinary and ill-defined nature of the process of scientific and technical innovation. | |
A1.4 | Apply advanced methods of theoretical and empirical analysis to company decision-taking. | |
A2.4 | Design a marketing and communications strategy for technology companies that takes into account their nature and the environmental and social implications. | |
Type B | Code | Competences Transversal |
B1.1 | Manage complex information | |
B1.2 | Adapt to changes. Modify behaviour and working method in response to changing conditions. | |
Type C | Code | Competences Nuclear |