This subject will provide effective tools to plan and manage internal and external communications of technology-based enterprises. It will give especial relevance and concern to corporate social responsibility strategies of industrial activities. Therefore, the importance of communication as an asset for the management of corporate reputations will be discussed and techniques for communication and negotiation with different audiences will be taught
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.