Educational guide School of Chemical Engineering |
english |
Technology and Engineering Management (2017) |
Subjects |
MARKETING STRATEGIES |
Contents |
IDENTIFYING DATA | 2019_20 |
Subject | MARKETING STRATEGIES | Code | 20725111 | |||||
Study programme |
|
Cycle | 2nd | |||||
Descriptors | Credits | Type | Year | Period | ||||
3 | Compulsory | First |
Competences | Learning outcomes | Contents |
Planning | Methodologies | Personalized attention |
Assessment | Sources of information | Recommendations |
Topic | Sub-topic |
Introduction to Marketing Strategies | |
Strategy and Business Model | |
Design Thinking : fundamentals and process | |
Starting from the costumer |