Educational guide 2021_22 Faculty of Business and Economics

Contents

Topic	Sub-topic
Introduction to Business English	Office Jargon and Business English Idioms Effective Elevator Pitches and Business Introductions Business Personality Tests/Quadrants – Why Businesses in English-Speaking Countries use these and how to understand them.
Applying for a Job	How to create an effective CV in a British format as compared to an American format. How to write a proper cover letter that draws attention The situational job interview and other interview styles Related vocabulary
Business Travel	Filling out travel expense forms and other related forms. Preparing for a business trip. Business Conferences, Trade Shows, and Dinners Handling telephone bookings and telephone conversations
Contract Negotiations	How to read business contracts and Terms and Conditions (T&C) – simple formats Written communication including business emails, meeting requests, and notifications
The Sales Cycle	How to conduct a proper needs analysis and navigate through the sales cycle Writing a Sales Contract Simulating a Sales Meeting Sales Presentations & Business Presentations
Business Proposals	Business writing and creating a business proposal, including guidelines for effective writing
Specific Business Areas	Finance, Advertising & Marketing, Public Relations, Going Digital Related Business Vocabulary