| Educational guide Faculty of Oenology |
| Wine Tourism Innovation (Erasmus Mundus) (2016) |
 Subjects |
| WINE TOURISM BEHAVIOUR |
| Contents |
| IDENTIFYING DATA | 2021_22 |
| Subject | WINE TOURISM BEHAVIOUR | Code | 19635119 | |||||
| Study programme |
|
Cycle | 2nd | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 3 | Compulsory | Second | 1Q |
|||||
| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Topic | Sub-topic |
| Introduction to consumer behaviour | |
| Wine tourist motivation |
|
| Wine tourist decision-making process |
|
| Wine tourist behaviour and marketing communications |
|
| International wine tourist studies |
