| Educational guide Facultat de Turisme i Geografia |
english |
| Management of Tourism Destinations (2017) - Online |
 Subjects |
| STRATEGIC COMMUNICATION OF BRANDS AND TERRITORIES |
 
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| IDENTIFYING DATA | 2023_24 | |||||||||||||||||
| Subject (*) | STRATEGIC COMMUNICATION OF BRANDS AND TERRITORIES | Code | 21655202 | |||||||||||||||
| Study programme |
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Cycle | 2nd | |||||||||||||||
| Descriptors | Credits | Type | Year | Period | Exam timetables and dates | |||||||||||||
| 3 | Optional | First | 2Q |
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| Modality and teaching language | ||||||||||||||||||
| Prerequisites | ||||||||||||||||||
| Department | Communication Studies |
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| Coordinator |
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jordi.farre@urv.cat sunsi.huertas@urv.cat |
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| Lecturers |
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| General description and relevant information |
In this subject of the master's degree it is intended to make known what are the territorial marks, the tourist marks, the identities of the territories and their importance in the territorial communication. We will also analyze the communication of tourist destinations and their brands through websites and social media. |
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| (*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation. | ||||||||||||||||||
