Educational guide Facultat de Turisme i Geografia |
english |
Management of Tourism Destinations (2017) - Online |
Subjects |
MARKETING MANAGEMENT |
IDENTIFYING DATA | 2023_24 | |||||||||||||||||
Subject (*) | MARKETING MANAGEMENT | Code | 21655205 | |||||||||||||||
Study programme |
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Cycle | 2nd | |||||||||||||||
Descriptors | Credits | Type | Year | Period | ||||||||||||||
5 | Optional | First | 2Q |
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Teaching | Modality by working group | Teaching language, timetables and exam dates | ||||||||||||||||
Prerequisites | ||||||||||||||||||
Department | Business Management |
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Coordinator |
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giovannipietro.cavalli@urv.cat |
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Lecturers |
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Web | ||||||||||||||||||
General description and relevant information |
This course illustrate how to apply the fundamental of marketing concepts to the concrete tourism destination marketing practices. The cooperation among local stakeholders: public and private institution ensure the prolonging of the tourism destination life cycle and sustainable future growth. Destination management organizations act as leaders designing the strategy to be implemented through a marketing plan. |
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(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation. |