| Educational guide Facultat de Turisme i Geografia |
english |
| Management of Tourism Destinations (2017) - Online |
 Subjects |
| VALUE CHAIN MANAGEMENT |
 
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| IDENTIFYING DATA | 2023_24 | |||||||||||||||||
| Subject (*) | VALUE CHAIN MANAGEMENT | Code | 21655206 | |||||||||||||||
| Study programme |
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Cycle | 2nd | |||||||||||||||
| Descriptors | Credits | Type | Year | Period | Exam timetables and dates | |||||||||||||
| 3 | Optional | First | 2Q |
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| Modality and teaching language | ||||||||||||||||||
| Prerequisites | ||||||||||||||||||
| Department | Economics Geography |
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| Coordinator |
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maurici.segu@urv.cat |
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| Lecturers |
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| Web | ||||||||||||||||||
| General description and relevant information |
Applying Porter's value chain model to the tourism sector. Any touristic service requires of "Servuction" concept comprehension, since this is the starting line for Value Proposal concept and Value Chain. This subject aims to know the main tools in order take strategic choices in different market and environment scenarios. |
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| (*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation. | ||||||||||||||||||
