This course explores the opportunities and challenges that the Internet poses to internal and external communication in organizations. It frames current trends in online communication (blogging, social networking) within the context of the history of the Internet and the dynamics of innovation in organizations. The course offers theoretical insights and practical strategies to deal with developing an online communication plan, analyzing the implications of decisions and managing the new communication flows developed. The course is taught in English.
(*)La Guia docent és el document on es visualitza la proposta acadèmica de la URV. Aquest document és públic i no es pot modificar, llevat de casos excepcionals revisats per l'òrgan competent/ o degudament revisats d'acord amb la normativa vigent
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