2010_11
Guia docent 
Facultat de Lletres
A A A 
català 
Comunic. Política, Instit. i Corpor. en Entorns de Crisi i de Risc (2010)
 Assignatures
  COMUNICACIÓ TURÍSTICA I CITYBRANDING
   Fonts d'informació
Bàsica

De San Eugenio, J. (Ed.) (2009). Manual de Comunicació Turística. Girona: Documenta Universitària.


Morgan, N.; Pritchard, A. & Pride, R.(2004). Destination branding. Creating the unique destination proposition. Oxford: Elsevier.


WTO (2009). Handbook on Tourism Destinations Branding. Madrid: WTO & ETC.

Fernández Cavia, J., & Huertas, A. (2009). City brands and their communication through websites: Identification of problems and proposals for improvement. En: Torres & Gascó (Eds.), Information Communication Technologies and City Marketing: Digital Opportunities for Cities around the World. Hershey: IGI Global.

Huertas, A. y Fernández Cavia, J. (2006). Las marcas ciudad y su análisis a través de la web. Actas del Congreso Citymarketing 2006.

Huertas, A.; Pritchard, A. & Morgan, N. (2010). Place-making or place branding. Case studies of Catalonia and Wales. En:  G. Ashworth & M. Kavaratzis (eds.), Towards effective place branding. London: Edward Elgar.

Kotler, P. et al. (1993). Marketing Places. Attracting Investment, Industry and Tourism to Cities, States and Nations. NY: The Free Press.
Complementària

Aaker, D. (1991). Managing Brand Equity. New York: Free Press.

 

Anholt, S. (2009). Why National Image Matters. En: WTO, Handbook on Tourism Destinations Branding. Madrid: WTO/ETC.http://www.etc-corporate.org/market-intelligence/reports-and-studies.html

 

Baker, B. (2007). Places: The New Brand Frontier. En: Total Destination Management. Consulted in: www.DestinationBranding.com

 

Blain, C., Levy, S.E. & Brent Ritchie, J.R. (2005). Destination Branding: Insights and Practices from Destination Management Organizations. En: Journal of Travel Research, vol.43, p.328-38.

Kotler, P. et al. (1993). Marketing Places. Attracting Investment, Industry and Tourism to Cities, States and Nations. NY: The Free Press.

Kotler, P. et al. (1993). Marketing Places. Attracting Investment, Industry and Tourism to Cities, States and Nations. NY: The Free Press.

Olins, W. (2002). Branding the nation: the historical context. En: Morgan, N. et al. Destination Branding: Creating the unique destination proposition, (pp.17-25). Oxford: Butterworth-Heinemann.

http://books.google.es/books?hl=es&lr=&id=7M3nSklMBn4C&oi=fnd&pg=PP8&dq=Destination+branding&ots=_eyYlmhxho&sig=iYhKTWqRT0wjJoRJmyeTXyth9Po#v=onepage&q=&f=false

 

Pritchard, A. & Morgan, N. (2001). Culture, identity and representation. Marketing Cymru of Wales?. En:  Tourism Management, vol. 22, p.167-179.

 

Ritchie, B. & Ritchie, R. (1998). The Branding of Tourism Destination: Past Achievements and Future Trends. En: Destination Marketing: Scope and Limitations. Reports of 48th Congress, p. 89-116. St-Gall: AIEST.