Educational guide Faculty of Business and Economics |
english |
Bachelor's Degree in Business Administration and Management (2009) |
Subjects |
THE FUNDAMENTALS OF MARKETING |
IDENTIFYING DATA | 2018_19 | |||||||||||||||||
Subject (*) | THE FUNDAMENTALS OF MARKETING | Code | 16214114 | |||||||||||||||
Study programme |
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Cycle | 1st | |||||||||||||||
Descriptors | Credits | Type | Year | Period | Exam timetables and dates | |||||||||||||
6 | Compulsory | Second | 1Q |
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Modality and teaching language | See working groups | |||||||||||||||||
Prerequisites | ||||||||||||||||||
Department | Business Management |
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Coordinator |
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gerard.ryan@urv.cat mar.pamies@urv.cat |
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Lecturers |
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Web | ||||||||||||||||||
General description and relevant information | This is 'Introduction to Marketing', the first subject on the principales and foundations of the marketing concept and its practice in the marketplace.. | |||||||||||||||||
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(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation. |