2018_19
Educational guide 
Faculty of Oenology
A A 
english 
Wine Tourism Innovation (European Master) (2016)
 Subjects
  MARKETING OF TOURISM AND WINE
   Sources of information
Basic

Wine Marketing & Sales. Success Stragies for saturated market
 Second edition Paperback – February 22, 2016
by Janeen Olsen (Author), Liz Thach PhD (Author), Paul Wagner (Author)
978-1-935879-51-0
Board and bench publising


Wine Business Case Studies: Thirteen Cases from the Real World of Wine Business Management Paperback – January 1, 2014
by Pierre Mora (Author)
The vine appreciatin guild


Marketing for Hospitality and Tourism (7th Edition)
Apr 11, 2016
by Philip T. Kotler and John T. Bowen
SBN-13: 978-0134151922


Tourism Marketing for Cities and Towns
Mar 13, 2006
by Bonita Kolb
SBN-13: 978-0750679459
Wine Marketing 1st Edition
by C. Michael Hall (Author), Richard Mitchell (Author
ISBN-13: 978-0750654203 


Wine Brands: Success Strategies for New Markets, New Consumers and New Trends
Jul 22, 2008
by E. Resnick
ISBN-13: 978-0230554030
Market Research in Practice: An Introduction to Gaining Greater Market Insight 3rd Edition
by Paul Hague (Author), Julia Cupman (Author), Matthew Harrison (Author), Oliver Truman (Author)
ISBN-13: 978-0749475857 


Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
Jun 3, 2013
by Ian Brace
ISBN-13: 978-0749467791
Marketing: An Introduction (12th Edition)
Jan 17, 2014
by Gary Armstrong and Philip Kotler
ISBN-13: 978-0133451276

 

 

 

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