| Educational guide Faculty of Oenology |
english |
| Wine Tourism Innovation (European Master) (2016) |
 Subjects |
| MARKETING AND OENOTOURISM ON CHRISTMAS SEASON |
| Contents |
| IDENTIFYING DATA | 2018_19 |
| Subject | MARKETING AND OENOTOURISM ON CHRISTMAS SEASON | Code | 19635110 | |||||
| Study programme |
|
Cycle | 2nd | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 6 | Compulsory | Second | 1Q |
|||||
| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Topic | Sub-topic |
| Marketing and sales strategies applied to Christmas and other festive seasons | |
| Internship during Christmas Season (5-20 December) | |
| Consumer perspectives on wine, bottle, label and clousure: | |
| Sensory and emotional profiles perceived by consumers regarding different wine, bottle, label and closure systems. |
