2018_19
Educational guide 
Faculty of Oenology
A A 
english 
Wine Tourism Innovation (European Master) (2016)
 Subjects
  MARKETING AND OENOTOURISM ON CHRISTMAS SEASON
   Sources of information
Basic

Lapsley, J., Moulton, K. (2001). Successful Wine Marketing. Springer Science+Business Media. ISBN 978-0-387-29965-5

Mora, Pierre (2016). Wine Positioning - A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World, Springer International Publishing, ISBN 978-3-319-24481-5

Varela,P., Ares, G. (2014).  Novel Techniques in Sensory Characterization and Consumer Profiling. CRC Press

Spencer, C., Piqueras-Fiszman, B. (2014). The Perfect Meal: The Multisensory Science of Food and Dining. Wiley Blackwell.

Complementary