Educational guide Faculty of Oenology |
english |
Wine Tourism Innovation (European Master) (2016) |
Subjects |
MARKETING AND OENOTOURISM ON CHRISTMAS SEASON |
Sources of information |
IDENTIFYING DATA | 2018_19 |
Subject | MARKETING AND OENOTOURISM ON CHRISTMAS SEASON | Code | 19635110 | |||||
Study programme |
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Cycle | 2nd | |||||
Descriptors | Credits | Type | Year | Period | ||||
6 | Compulsory | Second | 1Q |
Competences | Learning outcomes | Contents |
Planning | Methodologies | Personalized attention |
Assessment | Sources of information | Recommendations |
Basic | |
Lapsley, J., Moulton, K. (2001). Successful Wine Marketing. Springer Science+Business Media. ISBN 978-0-387-29965-5 Mora, Pierre (2016). Wine Positioning - A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World, Springer International Publishing, ISBN 978-3-319-24481-5 Varela,P., Ares, G. (2014). Novel Techniques in Sensory Characterization and Consumer Profiling. CRC Press Spencer, C., Piqueras-Fiszman, B. (2014). The Perfect Meal: The Multisensory Science of Food and Dining. Wiley Blackwell. |
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Complementary | |