Descripció general i informació rellevant |
WEEK 23-27th
October 2023, Universidad Rovira I Virgili, Facultad Enologia, Campus
Sescelades, Tarragona / Catalunya, Spain Instructors: Mr. Christophe Marquet, Prof URV Taragonna. Spain. Commercial Director
Group Coop. Covides Vineyards_Wineries. Mrs.Cendrine Augueres, Prof Purpan ingeniery School-Toulouse-France. Mr. Leonardo Cei, PhD, University of Padova-Italie. Course overview: In this class, students will be introduced to the principles of international wine business
management including : global overview, principal marketing tools, quality
certifications, and key to success. They will also be asked to work in groups
on a real wine business case and to present it as final project. Educational objectives:
- Identify opportunities,
risks and constraints on export markets, compare countries
- Understand wines and
sparkling wines markets, focusing on cava market.
- Understand basic
marketing mix and export wine strategies
- Study a business case
of wine exports.
- Analyse Advertising
& Promotion for wine exports budgets.
- Understand the role of
quality certifications in wine marketing
- Learn specific quality
certification systems in the EU and in potential export markets
Teaching Methods : ·
Lecture : aprox 5h/day. ·
Exports case study in class and possible extension on-line ·
Field visit to Covides Winery in Cava Region Thursday October 26th. ·
Field visit to commercial port of Barcelona. Monday October 23rd. |