IDENTIFYING DATA 2018_19
Subject (*) GLOBALIZATION, CULTURE AND SOCIETY Code 12224206
Study programme
Bachelor's Degree in Publicity and Public Relations (2009)
Cycle 1st
Descriptors Credits Type Year Period
6 Optional 1Q
Language
Anglès
Department Communication Studies
Coordinator
CASTELLÓ COGOLLOS, ENRIC
E-mail enric.castello@urv.cat
Lecturers
CASTELLÓ COGOLLOS, ENRIC
Web
General description and relevant information This is a course entirely delivered in English and it has a reflexive tone. This course is focused on the current debates around globalization and its social and cultural impact. The subject proposes a theoretical approach to concepts such as ‘clash of civilizations’, ‘liquid society’, ‘postmodernity’, ‘post-nationalism’, ‘consumer culture’ or ‘cosmopolitism’. The students develop on readings and cultural analysis (cinema and media productions) with a command on the concepts and a list of authors. The students apply this knowledge on a range of essays to be produced (writing and audiovisual outputs). This is a subject specially addressed to students with research aims in the fields of culture and the media, within an international context. English is the regular language for communications, deliveries, assignments and in-class contributions. Therefore a good command of English (B2) is expected to satisfactorily follow the course. The subject also presupposes some skills of media production including photo and short video. Class attendance is needed and it is not compatible with other courses at the same time slot.

Competences
Type A Code Competences Specific
 A1 Conèixer l’estat del món i la seva evolució històrica recent; comprendre'n els paràmetres bàsics (juridicopolítics, sociològics, econòmics, culturals, estètics i comunicatius).
Type B Code Competences Transversal
 B7 Adquirir sensibilització pels temes mediambientals.
Type C Code Competences Nuclear
 C1 Have an intermediate mastery of a foreign language, preferably English

Learning outcomes
Type A Code Learning outcomes
 A1 Adquireix la capacitat d'analitzar les dinàmiques socials, econòmiques, polítiques i culturals de la nostra societat
S'introdueix en els conceptes sociològics per explicar la realitat social
Type B Code Learning outcomes
 B7 Understand sustainability from an interdisciplinary perspective, bearing in mind the global situation and the challenges it poses.
Type C Code Learning outcomes
 C1 Express opinions on abstract or cultural topics in a limited fashion.
Explain and justify briefly their opinions and projects.

Contents
Topic Sub-topic
1. A globalized world? Key issues 1.1. A clash of civilizations?
1.2. Multiculturality. Concept and critique
1.3. Representing plural societies
1.4. National identity, banal nationalism
2. A liquid world? More questions 2.1. From modernity to postmodernity
2.2. Liquid society and liquid culture
2.3. Cosmopolitanism
2.4. Consumer culture: political consumerism and consumer nationalism
3. Media, markets and the global as ‘location’ 3.1. World music and world cinemas
3.2. TV formats: hibridization and cultural adaptation
3.3. Transnational culture: from Disney to FC Barcelona
3.4. Deterritorialization, non-places and cultural heritage

4. Hegemony revisited 4.1. The old concept of hegemony
4.2. Network society and power
4.3. Geopolitics of culture: softpower
4.4. Risks, global warmings and sustainabilities


Planning
Methodologies  ::  Tests
  Competences (*) Class hours
Hours outside the classroom
(**) Total hours
Introductory activities
A1
1 0 1
Lecture
A1
30 0 30
Assignments
A1
11 33 44
Presentations / oral communications
A1
10 8 18
Personal attention
2 0 2
 
Mixed tests
A1
2 19 21
Practical tests
A1
B7
4 30 34
 
(*) On e-learning, hours of virtual attendance of the teacher.
(**) The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies
  Description
Introductory activities Introducing the subject
Lecture Class expositions
Assignments Essay/Production
Presentations / oral communications Talking in class about productions
Personal attention Personal attendance

Personalized attention
Description
There will be several personal meetings to define the assignements

Assessment
Methodologies Competences Description Weight        
Assignments
A1
Essay about a theoretical problem 30%
Mixed tests
A1
Exam 30%
Practical tests
A1
B7
Production: audio, video or slide 30%
Others  

The attendance and participation is important to achieve this part

10%
 
Other comments and second exam session

The students must deliver assignments in the established calendar. For the second call (2a convocatòria) the students must deliver the same assignments including the weight of attendance in the exam (40%). In the second call, The student must pass the exam for the averages to be applied.


Sources of information

Basic

Aronzyck, M (2013) Branding the nation. The global business of national identity. Oxford & New York: Oxford University Press.

Auge, M. (2002) In the metro. Minneapolis: University of Minnesota Press.

Bauman, Z. (2003) Liquid love. Cambridge: Polity Press.

Bauman, Z. (2007) Liquid times. Cambridge: Polity Press.

Beck, U (1994) Reflexive modernization. Stanford (CA): Stanford University Press.

Beck, U (2004) World at risk. Cambridge: Polity Press.

Billig, M. (1995) Banal nationalism. London & Thousand Oaks (CA): Sage.

Bohlman, Ph. (2002) World music. A very short introduction. Oxford: Oxford University Press.

Castells, M. (2013) Communication power. Oxford. Oxford University Press.

Denninson, S. & Lim, S. H. (2006) Remapping World Cinema. Identity, culture and politics. Londres: Wallflower Press.

Duricková, N. & Newman, K. (2010) World cinemas, transnational perspectives. New York: Routledge.

Erikssen, Th. H. (2014) Globalization. Key Concepts. London: Bloomsbury.

Featherstone, M. (1991) Consumer culture and postmodernism. London: Sage.

Fukuyama, F. (1992) The end of history and the last man. New York: Avon books.

Hopper, P. (2007) Understanding cultural globalization. Cambridge. Polity Press.

Huntington, S. P. (1996) The Clash of Civilizations and the Remaking of World Order, New York, Simon & Schuster, 1996.

Kymlicka, W. (1999) Multicultural citizenship. A liberal theory of community rights. Oxford: Claredon.

Lule, J. (2012) Globalization and the media. Lanham: Rowman and Littlefield.

Martel, F. (2010) Mainstream : enquête sur cette culture qui plaît à tout le monde. Paris: Flammarion.

Nye, J. (2004) Soft-power. The means to sucess in world politics. New York: Public Affairs.

Storey, J. (2004) Cultural Theory and Popular Culture. An Introduction. Athens: The University of Georgia Press.

Turner, G. & Tay, J. 2009  (eds) Television Studies After TV. Understanding television in the Post-Broadcast era. London: Routledge.

Žižek, S. (2011) Living in the End Times. London: Verso.

 

Complementary

Recommendations


Subjects that it is recommended to have taken before
THEORIES OF COMMUNICATION/12224004
THEORY AND TECHNIQUE OF AUDIOVISUAL LANGUAGE/12224103
 
Other comments
This subject requires a level of English (B2) that allows reading, writing and fluent conversation in class. It is required a good predisposition to reading essays and to contribute to theoretical discussions.
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.