IDENTIFYING DATA 2020_21
Subject (*) GLOBALIZATION, CULTURE AND SOCIETY Code 12224206
Study programme
Bachelor's Degree in Publicity and Public Relations (2009)
 Cycle 1st
Descriptors Credits Type Year Period
6 Optional 2Q
Language
Anglès
Department Communication Studies
Coordinator
CASTELLÓ COGOLLOS, ENRIC
 E-mail enric.castello@urv.cat
Lecturers
CASTELLÓ COGOLLOS, ENRIC
Web
General description and relevant information <p class="Cuerpo">This subject combines face-to-face and blended learning in a percentage that has yet to be confirmed. When the academic year starts, the calendar with all of the planned teaching activities (with timetables and classrooms) will be available from the Moodle online campus for each subject.</p><p class="MsoNormal">This is a course delivered in English and with a reflexive tone. The course is focused on the current debates around globalization and its social and cultural impact. The subject proposes a theoretical approach to concepts such as ‘clash of civilizations’, ‘liquid society’, ‘postmodernity’, ‘post-nationalism’, ‘consumer culture’ or ‘cosmopolitism’. The students develop on readings and cultural analysis (cinema and media productions) with a command on the concepts and a list of authors. The students apply this knowledge on a range of essays to be produced (writing and audiovisual outputs). This is a subject specially addressed to students with research aims in the fields of culture and the media, within an international context. English is the regular language for communications, deliveries, assignments and in-class contributions. Therefore, a good command of English (B2-C1) is expected to follow the course. The subject also presupposes some skills of media production including photo and short video editing. </p> </html> </style>

Competences
Type A Code Competences Specific
 A1 Conèixer l’estat del món i la seva evolució històrica recent; comprendre'n els paràmetres bàsics (juridicopolítics, sociològics, econòmics, culturals, estètics i comunicatius).
Type B Code Competences Transversal
 CT1 Use information in a foreign language effectively.
 CT7 Apply ethical principles and social responsibility as a citizen and a professional.
Type C Code Competences Nuclear

Learning outcomes
Type A Code Learning outcomes
 A1 Adquireix la capacitat d'analitzar les dinàmiques socials, econòmiques, polítiques i culturals de la nostra societat
S'introdueix en els conceptes sociològics per explicar la realitat social
Type B Code Learning outcomes
 CT1 Use information in a foreign language effectively.
 CT7 Be aware of the inequalities and the discrimination caused by gender and understand the reasons that account for it.
Be able to identify major environmental problems.
Recognise and reflect on social needs and problems, and get involved in improving the community.
Recognise the ethical and deontological concepts in their field of expertise, show an ability for criticism and dialogue, and respect the rules and regulations that members of the university community must abide by.
Type C Code Learning outcomes

Contents
Topic Sub-topic
1. A globalized world 1.1. A clash of civilizations?
1.2. Multiculturality. Concept and critique
1.3. Plural societies and national identities
2. A liquid world? 2.1. Posmodernity and liquid times
2.2. Cosmopolitanism
2.3. Consumer culture
3. Hybrid cultures 3.1. World culture
3.2. Transnational culture and hybridization
3.4. Deterritorialization
4. Global Power 4.1. Hegemony and global risks
4.2. Softpower and geopolitics of culture
4.3. Pandemic times

Planning
Methodologies  ::  Tests
  Competences (*) Class hours
 Hours outside the classroom
 (**) Total hours
Introductory activities
A1
 1 0 1
Lecture
A1
 30 0 30
Assignments
A1
 11 33 44
Presentations / oral communications
A1
 10 8 18
Personal attention
2 0 2
 
Mixed tests
A1
 2 19 21
Practical tests
A1
CT7
 4 30 34
 
(*) On e-learning, hours of virtual attendance of the teacher.
(**) The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies
  Description
Introductory activities Introducing the subject
Lecture Class expositions
Assignments Essay/Production
Presentations / oral communications Talking in class about productions
Personal attention Personal attendance

Personalized attention
Description

Due to the current emergency health situation, in the 2020-21 academic year students will be able to consult their teachers in individual and/or group tutorials if they have any questions or queries on subject-related issues. Students will receive a schedule for these tutorials at the start of the course and be informed what form they will take (i.e. whether they will be held face-to-face, online, via email or on Moodle, etc.).