IDENTIFYING DATA 2023_24
Subject (*) GLOBALIZATION, CULTURE AND SOCIETY Code 12224206
Study programme
Bachelor's Degree in Publicity and Public Relations (2009)
Cycle 1st
Descriptors Credits Type Year Period
6 Optional Fourth 1Q
Language
Anglès
Department Communication Studies
Coordinator
CASTELLÓ COGOLLOS, ENRIC
E-mail enric.castello@urv.cat
Lecturers
CASTELLÓ COGOLLOS, ENRIC
Web
General description and relevant information <p>This is acourse delivered in English and with a reflexive tone. The course is focused onthe current debates around globalization and its social and cultural impact.The subject proposes a theoretical approach to concepts such as ‘clash ofcivilizations’, ‘liquid society’, ‘postmodernity’, ‘post-nationalism’,‘consumer culture’ or ‘cosmopolitism’. The students develop on readings andcultural analysis (cinema and media productions) with a command on the conceptsand a list of authors. The students apply this knowledge on a range of essaysto be produced (writing and audiovisual outputs). This is a subject speciallyaddressed to students with research aims in the fields of culture and themedia, within an international context. English is the regular language forcommunications, deliveries, assignments and in-class contributions. Therefore,a good command of English (B2-C1) is expected to follow the course. The subjectalso presupposes some skills of media production including photo and shortvideo editing. </p>

Competences
Type A Code Competences Specific
 A1 Conèixer l’estat del món i la seva evolució històrica recent; comprendre'n els paràmetres bàsics (juridicopolítics, sociològics, econòmics, culturals, estètics i comunicatius).
Type B Code Competences Transversal
 CT1 Use information in a foreign language effectively.
 CT7 Apply ethical principles and social responsibility as a citizen and a professional.
Type C Code Competences Nuclear

Learning outcomes
Type A Code Learning outcomes
 A1 Adquireix la capacitat d'analitzar les dinàmiques socials, econòmiques, polítiques i culturals de la nostra societat
S'introdueix en els conceptes sociològics per explicar la realitat social
Type B Code Learning outcomes
 CT1 Use information in a foreign language effectively.
 CT7 Students are aware of the inequalities and the discrimination caused by gender and other factors, and understand the reasons that account for them.
Be able to identify major environmental problems.
Recognise and reflect on social needs and problems, and get involved in improving the community.
Recognise the ethical and deontological concepts in their field of expertise, show an ability for criticism and dialogue, and respect the rules and regulations that members of the university community must abide by.
Type C Code Learning outcomes

Contents
Topic Sub-topic
1. A globalized world 1.1. A clash of civilizations?
1.2. Multiculturality. Concept and critique
1.3. Plural societies and national identities

2. A liquid world? 2.1. Posmodernity and liquid times
2.2. Cosmopolitanism
2.3. Consumer culture

3. Hybrid cultures 3.1. World culture
3.2. Transnational culture and hybridization
3.4. Deterritorialization


4. Global Power 4.1. Hegemony and global risks
4.2. Softpower and geopolitics of culture
4.3. Pandemic times



Planning
Methodologies  ::  Tests
  Competences (*) Class hours
Hours outside the classroom
(**) Total hours
Introductory activities
A1
3 0 3
Lecture
A1
CT1
CT7
30 10 40
Assignments
A1
CT1
5 30 35
Presentations / oral communications
A1
CT1
5 10 15
Personal attention
2 0 2
 
Mixed tests
A1
2 19 21
Practical tests
A1
CT7
4 30 34
 
(*) On e-learning, hours of virtual attendance of the teacher.
(**) The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies
  Description
Introductory activities Introducing the subject
Lecture Class expositions
Assignments Essay/Production
Presentations / oral communications Talking in class about productions
Personal attention Personal attendance

Personalized attention
Description

The course counts with tutorial sessions to solve doubts about the assignments. 


Assessment
Methodologies Competences Description Weight        
Assignments
A1
CT1
Essay about a theoretical problem 30%
Mixed tests
A1
Exam 30%
Practical tests
A1
CT7
Team work and presentations 30%
Others  

The attendance and participation is important to achieve this part

10%
 
Other comments and second exam session

The students must deliver assignments in the established calendar. During the course, the teacher organizes an activity in the framework of Collaborative Online International Learning. For the second call (2a convocatòria) the students must deliver the same assignments including the weight of attendance in the exam (40%). In the second call, The student must pass the exam for the averages to be applied.


Sources of information

Basic

Aronzyck, M (2013) Branding the nation. The global business of national identity. Oxford & New York: Oxford University Press.

Auge, M. (2002) In the metro. Minneapolis: University of Minnesota Press.

Bauman, Z. (2003) Liquid love. Cambridge: Polity Press.

Bauman, Z. (2007) Liquid times. Cambridge: Polity Press.

Beck, U (1994) Reflexive modernization. Stanford (CA): Stanford University Press.

Beck, U (2004) World at risk. Cambridge: Polity Press.

Billig, M. (1995) Banal nationalism. London & Thousand Oaks (CA): Sage.

Bohlman, Ph. (2002) World music. A very short introduction. Oxford: Oxford University Press.

Castells, M. (2013) Communication power. Oxford. Oxford University Press.

Denninson, S. & Lim, S. H. (2006) Remapping World Cinema. Identity, culture and politics. Londres: Wallflower Press.

Duricková, N. & Newman, K. (2010) World cinemas, transnational perspectives. New York: Routledge.

Erikssen, Th. H. (2014) Globalization. Key Concepts. London: Bloomsbury.

Featherstone, M. (1991) Consumer culture and postmodernism. London: Sage.

Fukuyama, F. (1992) The end of history and the last man. New York: Avon books.

Hopper, P. (2007) Understanding cultural globalization. Cambridge. Polity Press.

Huntington, S. P. (1996) The Clash of Civilizations and the Remaking of World Order, New York, Simon & Schuster, 1996.

Kymlicka, W. (1999) Multicultural citizenship. A liberal theory of community rights. Oxford: Claredon.

Lule, J. (2012) Globalization and the media. Lanham: Rowman and Littlefield.

Martel, F. (2010) Mainstream : enquête sur cette culture qui plaît à tout le monde. Paris: Flammarion.

Nye, J. (2004) Soft-power. The means to sucess in world politics. New York: Public Affairs.

Storey, J. (2004) Cultural Theory and Popular Culture. An Introduction. Athens: The University of Georgia Press.

Turner, G. & Tay, J. 2009  (eds) Television Studies After TV. Understanding television in the Post-Broadcast era. London: Routledge.

Žižek, S. (2011) Living in the End Times. London: Verso.

 

Complementary

Recommendations


Subjects that it is recommended to have taken before
THEORIES OF COMMUNICATION/12224004
THEORY AND TECHNIQUE OF AUDIOVISUAL LANGUAGE/12224103
 
Other comments
This subject requires a level of English that allows reading, writing and fluent conversation in class (B2-C1). The subject require a medium command of audiovisual production.
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.