IDENTIFYING DATA 2015_16
Subject (*) INVESTIGATION INTO MEDIA TEXTS Code 12765105
Study programme
Strategic Communication at the risk society (2012)
 Cycle 2nd
Descriptors Credits Type Year Period
3 Compulsory First 1Q
Language
Català
Department Estudis de Comunicació
Coordinator
CASTELLÓ COGOLLOS, ENRIC
 E-mail enric.castello@urv.cat
Lecturers
CASTELLÓ COGOLLOS, ENRIC
Web
General description and relevant information This unit is designed for the students to know the main methods for the analysis of media text. We put special emphasis on the interpretative perspective. The course puts accent on the mediatisation of the discourse. After an introductory session on media text research, we proceed to know about content analysis, frame analysis, discourse analysis and narrative analysis, with an accent on the study of storytelling. Along the course, there are readings and commentary on them. Case studies illustrate to know different approaches to communication studies. The overall objective aims that the students aquire a general knowledge about the focus on media text research and be able to apply these logics to future assignments and to the professional skills.

Competences
Type A Code Competences Specific
  Common
  AC1 Aprendre els conceptes teòrics i metodològics relacionats amb la comunicació estratègica per a partits polítics, empreses, institucions i organitzacions en la societat del risc, tant per a la seva aplicació professional com d'investigació
  AC2 Identificar i interpretar els processos i els fenòmens informatius i comunicatius de partits polítics, les empreses, institucions i organitzacions en la societat del risc
  AC5 Desenvolupar treballs d'investigació, anàlisi i planificació de comunicació d'alt nivell i exigència, dominant el llenguatge, els processos i la metodologia que s'utiliza per elaborar projectes científics i professionals
Type B Code Competences Transversal
  Common
  BC2 Effective solutions to complex problems
  BC3 Critical, logical and creative thinking, and an ability to innovate
Type C Code Competences Nuclear
  Common
  CC3 Be able to manage information and knowledge

Learning aims
Objectives Competences
Conèixer els conceptes bàsics de l'anàlisi de mitjans, com mediatització, frame analysis, i d'altres. AC1
 BC2
Conèixer els principals mètodes d'anàlisi de textos mediàtics AC1
AC2
AC5
 BC3
 CC3

Contents
Topic Sub-topic
1. Introduction to media text research Epistemology and methods
2. The concept of mediatization and its repercussion in the message Society, politics and economy
3. Content and thematic analysis Basic techniques
4. Media framing Quantitative and qualitative approaches
5. Discourse, narrative and storytelling Studying the story

Planning
Methodologies  ::  Tests
  Competences (*) Class hours Hours outside the classroom (**) Total hours
Introductory activities
2 0 2
 
Lecture
15 15 30
Assignments
10 10 20
Problem solving, exercises
2 19 21
 
Personal tuition
1 1 2
 
 
(*) On e-learning, hours of virtual attendance of the teacher.
(**) The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies
  Description
Introductory activities Introduction to the unit
Lecture Ordinary class sessions
Assignments Critical essay
Problem solving, exercises Readings and project analysis
Personal tuition Troubleshot for assignements

Personalized attention
 
Assignments
Description
There will be troubleshot sessions for assignements

Assessment
  Description Weight
Assignments Critical essay about the unit content and readings 50%
Problem solving, exercises Reading exercises and project analysis 50%
 
Other comments and second exam session

Durante el curso se realiza una serie de ejercicios sobre los artículos trabajados o planteamientos metodológicos. Los estudiantes deberán entregar un ensayo corto al final del curso en relación al contenido de la asignatura y a lecturas realizadas.


Sources of information

Basic Altheide, David, Qualitative media analysis, Sage: Thousand Oaks, 1996
Fog, K. Et al , Storytelling. Branding in practice, Copenhagen: Springer-Sigma., 2010
Grandi, R, Texto y contexto en los medios de comunicación, Barcelona: Bosch, 1995
Herman, L. & Vervaeck, B. , Handbook of Narrative Analysis, Lincoln and London: University of Nebraska Press., 2005
Krippendorff, K. , Content Analysis. An introduction to its methodology, London: Sage., 2004
Matheson, D. , Media Discourses. Analysing Media Texts. , Maidenhead: Open University Press., 2005
Núñez, A. , ¡Será mejor que lo cuentes!: Los relatos como herramientas de comunicación. , Empresa Activa: Barcelona. , 2007
Reese, S. D., Gandy, O. H. Jr. & Grant, A, Framing Public Life. Perspectives on Media and our Understanding of the Social World. , Mahwah, NJ: Laurence Erlbaum., 2003
Reissner, S. y Pagan, V. , Storytelling in Management Practice, New York: Routlege., 2013
Salmon, Ch, Storytelling. La máquina de fabricar historias y formatear las mentes. , Barcelona: Península., 2008

Bourdieu, P. (1992) Language and symbolic power. Cambridge: Polity Press.

Castelló, E. (2008) Identidades mediáticas. Introducción a las teorías, métodos y casos. Barcelona: Ediuoc.

Castelló, E. (2012) (ed.) La mediatización del conflicto político. Conflictos y narrativas en el contexto español. Barcelona: Laertes.

Cottle, S. (2006) Mediatized conflict. Maidenhead: Open University Press.

Fairclough, Norman (1995) Media Discourse. New York: Oxford University Press.

Fairclough, Norman (2001) Language and Power. Harlow: Pearson Education.

Foucault, M. (1984) La arqueología del saber. Madrid: Siglo XXI.

Foucault, M. (1988) Las palabras y las cosas. 1988. Siglo XXI.

Foucault, M. (1999) El orden del discurso. Barcelona. Tusquets.

Gilboa, E. (ed) (2002) Media and conflict. Framing issues, making policy, shaping opinions. Ashley: Transnational publishers.

Grandi, Roberto (1995) Texto y contexto en los medios de comunicación. Barcelona: Bosch.

Herman, Luc and Vervaeck, Bart (2005) Handbook of Narrative Analysis. Lincoln and London: University of Nebraska Press.

Johnson-Cartee, K. (2005) News narratives and news framing. Oxford: Rownam and Littlefield.

Kohler, Catherine (1993) Narrative Analysis. London: Qualitative Research Methods Series. Sage.

Krippendorff, Klaus (2004) Content Analysis. An introduction to its methodology. London: Sage.

Mander, Mary (1999) Framing Friction. Media and Social Conflict. Chicago: University of Illinois Press.

Maquillan, M. (2000) The narrative reader. New York. Routledge.

Matheson, Donald (2005) Media Discourses. Analysing Media Texts. Maidenhead: Open University Press.

O'Keeffe, Anne (2006) Investigating Media Discourse. London: Routledge.

Reese, Stephen D., Gandy, Oscar H. Jr. & Grant, August (2003) Framing Public Life. Perspectives on Media and our Understanding of the Social World. Mahwah, NJ: Laurence Erlbaum.

Richardson, John E. (2007) Analysing Newspapers. An Approach from Critical Discourse Analysis. New York: Palgrave.

Riffe, Daniel, Lacy, Stephen and Fico, Frederich G. (2005) Analysing Media Messages. Using Quantitative Content Analysis in Research. Mahwah, NJ: Lawrence Erlbaum.

Sádaba, Teresa (2008) Framing. El encuadre de las noticias. El binomio terrorismo-medios. Buenos Aires. La crujía.

Salmon, Christian (2008) Storytelling. La máquina de fabricar historias y formatear las mentes. Barcelona: Península.

Schaffner, Brian F. and Sellers, Patrick (2010) Winning with Words. The Origins and Impact of Political Framing. London: Routledge.

Simmel, G. (2010) El conflicto. Sociología del antagonismo [1908]. Madrid: Sequitur.

Washbourne, N. (2010) Mediating Politics. Newspapers, radio, televisión and the Internet. Berkshire: Open University Press.

Wodak, R (2009) The discourse of politics in action. Politics as usual. Basingstoke. Palgrave.
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Other comments
Las lecturas de la asignatura son en buena parte en inglés.
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.