| Competences |
| Type A | Code | Competences Specific |
| Common | ||
| AC2 | Identify and interpret the informative and communicative processes and phenomena of political parties, companies, institutions and organisations in the risk society. | |
| AC4 | Create and develop communication strategies that are efficient, correct and attractive for different types of companies, institutions, organisations or political parties, and master the concepts and techniques of the strategic planning of communication in changing environments. | |
| AC5 | Carry out top-quality research work, analysis and communication planning, with a good command of the language, the processes and the methodology that are used in scientific and professional projects. | |
| Type B | Code | Competences Transversal |
| Common | ||
| BC3 | Critical, logical and creative thinking, and an ability to innovate | |
| BC4 | Autonomy, responsibility and initiative | |
| BC5 | Teamwork, collaboration and sharing of responsibility | |
| BC6 | Clear and effective communication of information, ideas, problems and solutions in public or a specific technical field | |
| Type C | Code | Competences Nuclear |
| Common | ||
| CC2 | Be advanced users of the information and communication technologies | |
| CC3 | Be able to manage information and knowledge | |
| Learning aims |
| Objectives | Competences | ||
| Profundiza en el conocimiento de un tema concreto de la comunicación en las empresas, instituciones y organizaciones, ya sea un sector especializado o en algunas herramientas y técnicas de comunicación y/o investigación. | AC2 AC4 |
CC2 CC3 |
|
| Domina los procesos, estructuras e instrumentos de un tema específico de la comunicación de patrimonio, territorio y turismo. | AC4 AC5 |
BC3 BC4 BC5 BC6 |
CC3 |
| Desarrolla estrategias de comunicación en un ámbito especializado de comunicación. | AC4 |
BC3 |
CC3 |
| Contents |
| Topic | Sub-topic |
| Today's travellers want to learn, discover and undergo unique experiences. They are looking for something interactive. They want to know how other people live, go behind the scenes and visit places that tourists do not usually see. An experience can be triggered by anything from one small detail to an overall concept To provide a true experience, one must not improvise. Extensive planning and effort are required. 1. New trends and dynamics of tourism markets. Determinants of the development of new products and leisure activities. 2. Emerging trends and strategic factors for the renewal, development and communication of new tourism products. 3. The experience ... is the goal. Defining a tourist experience. Mix of many things. The product of many ideas. The Sum of many detaills. 4. Typology of new products and tourist activities. Innovative forms of distribution. Case analysis. 5. Conditions in the production and communication of the leisure sector. |
| Planning |
| Methodologies :: Tests | |||||||||
| Competences | (*) Class hours | Hours outside the classroom | (**) Total hours | ||||||
| Introductory activities |
|
2 | 0 | 2 | |||||
| Lecture |
|
14 | 8 | 22 | |||||
| Assignments |
|
5 | 20 | 25 | |||||
| Presentations / oral communications |
|
3 | 9 | 12 | |||||
| Practical cases/ case studies in the classroom |
|
4 | 7 | 11 | |||||
| Personal attention |
|
2 | 1 | 3 | |||||
| (*) On e-learning, hours of virtual attendance of the teacher. (**) The information in the planning table is for guidance only and does not take into account the heterogeneity of the students. | |||||||||
| Methodologies |
| Description | |
| Introductory activities | Session to introduce the subject. Its structure and the evaluation system |
| Lecture | Theoretical contents of the subject |
| Assignments | The work will allow to apply the knowledge and instruments explained and treated in the different sessions. The student will develop his creative ability. The theme and script of the work, as well as the criteria will be explained in class. |
| Presentations / oral communications | oral presentation |
| Practical cases/ case studies in the classroom | Analysis, reflection and discussion of case studies and articles. |
| Personal attention | personal tuition |
| Personalized attention |
|
|
| Assessment |
| Description | Weight | ||
| Assignments | Design turist experience | 45% | |
| Presentations / oral communications | oral presentation | 15% | |
| Practical cases/ case studies in the classroom | Selection and analysis of cases. Articles. Expert conferences |
30% | |
| Others | Participación en clase |
10% |
|
| Other comments and second exam session | |||
|
According to current academic regulations for the Bachelor's and Master's degrees, "Students registered at the URV follow the ECTS system and have the right to two examination sessions". |
|||
| Sources of information |
| Basic |
AAVV, The Future of travel. The new vocabulary of travel and tourism, Know, recurso electrónico
Shone,P. , Contemporary tourist experience. Concepts and consequences, Sharpley, 2012
Morgan, M. ; Lugosi, P. , The tourism and leisure experience, Channel view publications, 2010
Agnete, S. Eide D. et al. , Handbook of research on Innovation in Tourism Industries, Edward Elgar Publising, 2014
OMT , Manual de Desarrollo de Productos turísticos, OMT, 2013
OMT, Panorama OMT del Turismo Internacional 2015, OMT, 2015
, World Travel Market Report, ,
Colin Shaw, The DNA of Customer Experience, Palgrave Macmillan UK, 2007
Book by Isabelle Frochot and Wided Batat, Marketing and Designing the Tourist Experience, Goodfellow Publishers, 2013
Andre Rossi, Maurizio Goetz, Tourist Experience Design , Hoepli, 2011
Nina K. Prebensen, Joseph S. Chen, Muzaffer Uysal, Creating Experience Value in Tourism, Cabi, 2014
Mike PressRachel Cooper, The Design Experience: The Role of Design and Designers in the Twenty-First Century, Routledge, 2017
AAVV, The Design, Experience and Practice of Networked Learning, Springer International Publishing, 2016
Bert Smit, Frans Melissen, Sustainable Customer Experience Design: Co-creating Experiences in Events, Tourism and Hospitality, Routledge, 2018 |
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| Complementary | |||||||||
| Recommendations |
| Other comments | |
| IMPORTANT. Subject to impart in the Faculty of Tourism in Geography (Vila-seca). This subject is equivalent to the subject EXPERIENCE DESIGN (21655203). The lenguage of the subject is in English. |
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.