Type A
|
Code |
Competences Specific | | A4 |
Understand the nature of companies or other private or public institutions and how they work. They are also familiar with their functional areas, and understand their competitive and institutional field and strategic dimension.
|
Type B
|
Code |
Competences Transversal | | B4 |
Autonomy, responsibility and initiative |
| B5 |
Teamwork, collaboration and sharing of responsibility |
| B6 |
Clear and effective communication of information, ideas, problems and solutions in public or a specific technical field |
Type C
|
Code |
Competences Nuclear | | C1 |
Have an intermediate mastery of a foreign language, preferably English |
| C4 |
Be able to express themselves correctly both orally and in writing in one of the two official languages of the URV |
Type A
|
Code |
Learning outcomes |
| A4 |
Analyze the influence of the context on the company.
Understand the concepts of enterprise and entrepreneur.
Explain the concept of business competitiveness.
|
Type B
|
Code |
Learning outcomes |
| B4 |
Present results in the appropriate way in accordance with the bibliography provided and before the deadline.
| | B5 |
Participate actively and share information, knowledge and experience.
| | B6 |
Intervene effectively and convey relevant information.
Draft documents with the appropriate format, content, structure, language accuracy and register, and illustrate concepts using the appropriate conventions: formats, titles, footnotes, captions, etc.
|
Type C
|
Code |
Learning outcomes |
| C1 |
Understand routine information and articles.
| | C4 |
Produce well structured, clear and effective oral texts.
Produce well-structured, clear and rich written texts
|
Topic |
Sub-topic |
CHAPTER 1. COMPANY AND MANAGEMENT:
|
1.1. The company and the economic system.
1.2. Introduction to company concept.
1.3. Entrepreneurs and managers.
|
CHAPTER 2. BUSINESS ORGANITATIONAL DEPARTMENTS:
|
2.1 Administration and management.
2.2 Operations.
2.3 Commercialization.
2.4 Human Resources.
2.5. Investment and Financing. |
CHAPTER 3. BUSINESS ENVIRONMENT:
|
3.1. Environment concept.
3.2. Analysis of general environment.
3.3. Analysis of specific environment.
|
CHAPTER 4. BUSINESS STRATEGY:
|
4.1 Business strategy process.
4.2 Competitive and corporate strategies.
4.3 Ethics and corporate social responsibility (CSR).
|
CHAPTER 5. BUSINESS COMPETITIVENESS |
5.1.Competitiveness' concept.
5.2 Dimension and factors.
5.3.Competitive advantages.
|
Methodologies :: Tests |
|
Competences |
(*) Class hours
|
Hours outside the classroom
|
(**) Total hours |
Introductory activities |
|
2 |
0 |
2 |
Lecture |
|
35 |
0 |
35 |
Assignments |
|
2 |
20 |
22 |
Previous studies |
|
2 |
50 |
52 |
Practicums/Case studies |
|
12 |
0 |
12 |
Problem solving, classroom exercises |
|
2 |
0 |
2 |
Personal tuition |
|
2 |
0 |
2 |
|
Mixed tests |
|
3 |
20 |
23 |
|
(*) On e-learning, hours of virtual attendance of the teacher. (**) The information in the planning table is for guidance only and does not take into account the heterogeneity of the students. |
Methodologies
|
Description |
Introductory activities |
Activities aimed at taking contact and collecting information from the students and presentation of the subject. |
Lecture |
Delivery of the contents of the subject. |
Assignments |
Team work to be done by the students. This will be 25% of the final mark in the 1st call. |
Previous studies |
Compilation and reading of documentation, proposed solutions for the exercises the student has to do in the laboratory. |
Practicums/Case studies |
Planning a situation (real or simulated) in which the student has to work to give a solution to the topic, solve a series of specific questions or make a global statement. |
Problem solving, classroom exercises |
Planning a situation (real or simulated) in which the student has to work to give a solution to the topic, solve a series of specific questions or make a global statement. |
Personal tuition |
Use of hours dedicated individually to the student to solve specific questions and doubts. |
Description |
During the implementation of the practices, the students take the appropriate tutoritzacions by teachers, both in the classroom and outside the classroom. The hours of tutoring in teacher's office will be communicated to students at the beginning of the course.
|
Methodologies |
Competences
|
Description |
Weight |
|
|
|
|
Assignments |
|
There will be an assignment throughout the course. Be prepared in groups. |
25% |
Mixed tests |
|
There will be two mixed tests with theoretical and practical questions. The tests will include a theory test (multiple choice) and practical questions (exercises, business cases, etc.) to be developed. The first test will be done in the middle of the course. The second test will take place on the official date of the final exam and will include all the contents of the subject. The weight of the first test in the final mark is 15% and that of the second 60%. |
75% |
Others |
|
|
|
|
Other comments and second exam session |
Second call: The examination of the second convocation will consist of two parts: theoretical and practical. The theoretical part will include multiple choice quiestions. The practical park will include exercises, short questions related to business cases, etc. In the qualification of the exam, the theory weight will be 50% and that of practice, the remaining 50%. The activities carried out during the course will not be taken into account. The use or possession of communication and data transmission devices during the conduct of tests will not be allowed. |
Basic |
FARHAD ANALOUI and AZHDAR KARAMI, Strategic Management in Small and Medium Enterprises, Thomson, GB, 2003
SCHERMERHORN, JOHN R., Introduction to management (ISE), John Wiley & Sons, 2009
BUENO, E., Curso básico de economía de la empresa: un enfoque de organización, Pirámide, 2006
BUENO, Y.; CASANI, F.; SANDOVAL, A.; SANTOS, B.; SORIA, P., Fundamentos de Administración de Empresas. Ejercicios Prácticos, Ediciones UAM, 2016
CASTILLO, A.M. (Dir. y Coord.), Introducción a la economía y administración de empresas, Pirámide, 2003
FUENTES, M. y CORDÓN, E. , Fundamentos de dirección y administración de empresas, Pirámide, 2014
IBORRA, M.; DASÍ, A.; DOLZ, C.; FERRER, C., Fundamentos de Dirección de Empresas. Conceptos y Habilidades Directivas, Paraninfo, 2014
MAYNAR, P. (Dir. y coord.) , La economía de la empresa en el espacio de educación superior, McGraw-Hill, 2008
|
FARHAD ANALOUI and AZHDAR KARAMI: Strategic Management in Small and Medium Enterprises, Thomson, GB, 2003 SCHERMERHORN, JOHN R.: Introduction to management (ISE). John Wiley & Sons. 2009 |
Complementary |
, , ,
FLEISHER, CRAIG S. AND BENSOUSSAN, BABETTE, Busines and competitive analysis: effective application of new and classic methods. , Financial Times Prentice Hall, 2007
STAIB, ROBERT., Business management and environmental stewardship: environmental thinking as a prelude to management action., Palgrave Macmillan, 2009
WILLIAMS, CHUCK, Principles of management, South Western, 2009
GARCÍA, J. y CASANUEVA, C. (Coord. y Dir.), Prácticas de la gestión empresarial., McGraw-Hill, 2000
HERNÁNDEZ, M. J. (Coord.), Casos prácticos de administración y organización de empresas., Pirámide, 2000
GARCÍA, S.; NÁJERA, J.J. Y RICO, M.G., Organización y administración de empresas. Una visión práctica, ESIC, 2001
PÉREZ, E., Prácticas de Administración de Empresa, Pirámide, 2008
SUÁREZ, A. , Decisiones óptimas de inversión y financiación en la Empresa, Pirámide, 2005
|
BUENO
CAMPOS, E.: Curso básico de economía de la empresa: un enfoque de
organización. Pirámide, Madrid, 2002.
CASTILLO CLAVERO, A.M. (Dir. y Coord.): Introducción a la economía y
administración de empresas. Pirámide, Madrid, 2003.
FLEISHER,
CRAIG S. AND BENSOUSSAN, BABETTE: Busines and competitive analysis: effective
application of new and classic methods. Financial Times Prentice Hall. 2007
ROBBINS, STEPHEN
AND COULTER, MARY: Management. Pearson-Prentice Hall. 2008
STAIB, ROBERT:
Business management and environmental stewardship: environmental thinking as
a prelude to management action. Palgrave Macmillan. 2009
WILLIAMS, CHUCK:
Principles of management. South Western. 2009
Bibliografy- exercicies:
GARCÍA DEL JUNCO, J. y CASANUEVA ROCHA, C. (Coord. y Dir.)
(2000): Prácticas de la gestión empresarial, McGraw-Hill, Madrid.
GARCÍA MORENO, S.; NÁJERA SÁNCHEZ, J. J. y RICO GARCÍA, M. G.
(2001): Organización y administración de empresas. Una visión práctica,
ESIC, Madrid.
HERNÁNDEZ ORTIZ, M. J. (Coord.): Casos prácticos de
administración y organización de empresas. Pirámide, Madrid, 2000.
MARTÍN, E.; GALÁN, J. L.; BARROSO, C. y COSSIO, J.: Problemas
de economía de la empresa. Pirámide, Madrid, 1996. PÉREZ GOROSTEGUI, E.: Economía de la empresa aplicada.
Pirámide, Madrid, 1990. |
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation. |
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