IDENTIFYING DATA 2019_20
Subject (*) INTERNATIONALISATION STRATEGIES Code 16675104
Study programme
International Markets (2016)
Cycle 2nd
Descriptors Credits Type Year Period
3 Compulsory First 1Q
Language
Anglès
Department Economics
Coordinator
IRANZO SANCHO, SUSANA
E-mail susana.iranzo@urv.cat
Lecturers
IRANZO SANCHO, SUSANA
Web
General description and relevant information The content of the course of Internationalization Strategies aims to familiarize students with all the considerations and decisions that the management teams of the companies provide in international environments.

Competences
Type A Code Competences Specific
 A1 Analyse the international markets through advanced techniques and approach which allow facilitating important information to international companies and/or companies willing internationalisation.
 A3 To train the student to elaborate strategic plans of international expansion for companies.
Type B Code Competences Transversal
 CT1 Develop sufficient independence to work on research projects and scientific and technological ventures within their discipline.
 CT2 Make judgements on the basis of the efficient management and use of information.
 CT3 Solve complex problems critically, creatively and innovatively in multidisciplinary contexts.
 CT4 Work in multidisciplinary teams and complex contexts.
 CT7 Apply ethical and socially responsible principles as a citizen and a professional.
Type C Code Competences Nuclear

Learning outcomes
Type A Code Learning outcomes
 A1 Acquire practical knowledge necessary to understand the process which allows the positioning in international markets.
 A3 Acquire knowledge and advanced tools necessary to design, coordinate, implement and evaluate an internationalisation plan.
Type B Code Learning outcomes
 CT1 Develop sufficient independence to work on research projects and scientific and technological ventures within their discipline.
 CT2 Make judgements on the basis of the efficient management and use of information.
 CT3 Solve complex problems critically, creatively and innovatively in multidisciplinary contexts.
 CT4 Work in multidisciplinary teams and complex contexts.
 CT7 Apply ethical and socially responsible principles as a citizen and a professional.
Type C Code Learning outcomes

Contents
Topic Sub-topic
CHAPTER 1 - The globalization 1.1 Introduction
1.2 What is globalization?
1.3 Main factors driving globalization
1.4 The ethical challenge of global organization
CHAPTER 2 - INTERNATIONAL BUSINESS STRATEGY 2.1 Introduction
2.2 Concept of strategy
2.3 External (macro-environment) and internal (micro-environment) analysis
2.4 Motives and conditioning of the international strategy

CHAPTER 3. The decision to enter international markets 3.1 Introduction
3.2 Market selection for international expansion
3.3 Modes of entry into international business
3.3.1 Exporting
3.3.2 Licensing
3.3.3 Direct investment (joint ventures, mergers & acquisitions, subsidiaries)
3.4 The choice of foreign entry modes
3.5 The internationalization process: from the exporting company to the multinational company
CHAPTER 4 - Organizational structure in international business 4.1 Introduction
4.2 The organizational structure of a multinational company
4.2.1 Organizational structures
4.2.2 New designs of organizational structures
4.3 Structural adjustment in the growth strategy
4.4 Coordination mechanisms and management control in international business
CHAPTER 5 - The strategic approaches of international competition

5.1 Globalization and Fragmentation
5.2 Types of strategic approach:
5.2.1 Multi-domestic
5.2.2 Global
5.2.3 Transnational
5.3 The strategy of foreign subsidiary
CHAPTER 6 - Socio-cultural variables 6.1 The concept of culture
6.2 Cultural differences between countries
6.3 The business culture around the world:
6.3.1 Asia
6.3.2 Europe
6.3.3 North America
6.3.4 Latin America

CHAPTER 7 - Human Resources in international business 7.1 Introduction
7.2 The management of expats: advantages and disadvantages
7.3 International Human Resources practices:
7.3.1 Recruitment and selection
7.3.2 Training and professional development
7.3.3 Compensation
7.3.4 Expatriation in Spain

Planning
Methodologies  ::  Tests
  Competences (*) Class hours
Hours outside the classroom
(**) Total hours
Introductory activities
A1
2 2 4
Problem solving, exercises in the classroom
A1
A3
8 8 16
Assignments
A1
A3
CT1
CT2
CT3
CT4
CT7
6 17 23
Lecture
A1
A3
CT1
CT2
CT3
CT4
CT7
10 14 24
Personal attention
2 2 4
 
Extended-answer tests
A1
A3
CT2
CT3
CT7
2 2 4
 
(*) On e-learning, hours of virtual attendance of the teacher.
(**) The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies
  Description
Introductory activities Introduction to the syllabus of the subject.
Problem solving, exercises in the classroom Attendance, participation in discussions, teamwork and oral presentation will be assessed.
Assignments Written work, oral presentation and teamwork will be assessed. The presentation of the practical work by the work group will be done following the specifications that will be delivered at the time.
Lecture Contents of the subject.
Personal attention Tutoring.

Personalized attention
Description
To make personalized attention contact the teacher first.

Assessment
Methodologies Competences Description Weight        
Problem solving, exercises in the classroom
A1
A3
Problem solving tasks, classroom exercises. Assistance, the participation in discussions, teamwork and presentation skills will be evaluated. 10%
Assignments
A1
A3
CT1
CT2
CT3
CT4
CT7
It will be evaluated the written work and oral presentation. The presentation of the practical part will follow the specific guidelines given by the teacher. 40%
Extended-answer tests
A1
A3
CT2
CT3
CT7
%: Final exam will combine theory and practice and includes all the contents taught in the course. 50%
Others  
 
Other comments and second exam session

Same methodology than first call.


Sources of information

Basic Pla Barber, José & León Darder, Fidel, Dirección de Empresas Internacionales, ,
Barlett, Christopher & Ghostal, Sumantra, Transnational management: text, cases, and readings in corss-border management, ,

Complementary Gooderham, Paul & Nordhaug Odd , International Management: Cross-Boundary Challenges , ,
Cullen, John & Parboteeah, K. , Multinational Management: A strategic Approach , ,

Recommendations


(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.