| Competences |
| Type A | Code | Competences Specific |
| A13 | Identify the possibilities of transferring biotechnology based on basic experimentation and the scaling of processes taking into account the economic parameters, rationalizing the use of matter and energy, and minimizing environmental impacts | |
| A14 | Assess the socio-economic impact and the bioethical implications of the different biotechnological processes and assure the current legal dispositions. | |
| Type B | Code | Competences Transversal |
| B3 | Critical, logical and creative thinking, and an ability to innovate | |
| B5 | Teamwork, collaboration and sharing of responsibility | |
| B8 | Gestionar projectes tècnics o professionals complexes. | |
| Type C | Code | Competences Nuclear |
| C4 | Be able to express themselves correctly both orally and in writing in one of the two official languages of the URV |
| Learning outcomes |
| Type A | Code | Learning outcomes |
| A13 |
Be able to apply the main techniques and company management methods. | |
| A14 |
Analyze and evaluate the economic characteristics of the company. | |
| Type B | Code | Learning outcomes |
| B3 |
Put forward new ideas, opportunities or solutions to familiar problems and/or processes. | |
| B5 |
Accept and comply with the rules of the group. Help to draw up and apply the team’s work processes. Act constructively to deal with any conflicts in the team. Take an interest in the importance of the group’s activity. | |
| B8 |
Base their description of the context of the project on evidence and facts, and be aware of the legal and economic resources required to carry the project into effect. Ensure that the objectives of projects are consistent with the needs detected in the context. | |
| Type C | Code | Learning outcomes |
| C4 |
Produce written texts that are appropriate to the communicative situation |
| Contents |
| Topic | Sub-topic |
| 1. Basic concepts of economics | 1.1. What is the economy? 1.2. Basic magnitudes 1.3. Structure versus conjuncture. |
| 2. Basic business concepts | 2.1. What is a company? 2.2. The concept of organization. 2.3. The organizational environment 2.4. The business strategy 2.5. The managerial skills. |
| 3. Management of the functional areas of the company | 3.1. The functional areas. 3.2. Human resources management. 3.3. Marketing direction. 3.4. Economic-financial management. 3.5. Other functional areas |
| 4. Business management techniques | 4.1. Advanced business management techniques. 4.2. Business project. |
| Planning |
| Methodologies :: Tests | |||||||||||
| Competences | (*) Class hours |
Hours outside the classroom |
(**) Total hours | ||||||||
| Introductory activities |
|
2 | 0 | 2 | |||||||
| Lecture |
|
44 | 0 | 44 | |||||||
| Assignments |
|
10 | 30 | 40 | |||||||
| Presentations / oral communications |
|
20 | 10 | 30 | |||||||
| Personal attention |
|
4 | 0 | 4 | |||||||
| Multiple-choice objective tests |
|
1 | 29 | 30 | |||||||
| (*) On e-learning, hours of virtual attendance of the teacher. (**) The information in the planning table is for guidance only and does not take into account the heterogeneity of the students. | |||||||||||
| Methodologies |
| Description | |
| Introductory activities | Activities aimed to making contact and collecting information from students and presentation of the subject. |
| Lecture | Presentation by the teacher of the different contents of the subject. |
| Assignments | Development of a team business plan |
| Presentations / oral communications | Presentation and defense of the works |
| Personal attention | Reserved time to contact with the students to solve queries. |
| Personalized attention |
| Description |
| Contact the teacher: mario.arias@urv.cat |
| Assessment |
| Methodologies | Competences | Description | Weight | |||||||
| Assignments |
|
50 | ||||||||
| Presentations / oral communications |
|
20 | ||||||||
| Multiple-choice objective tests |
|
30 | ||||||||
| Others |
| Other comments and second exam session | |||
|
2nd call: multiple-choice exam Theoretical-practical examination of all the contents of the course |
|||
| Sources of information |
| Basic |
Eduardo Bueno Campos , Curso Básico de Economía de la Empresa, 1ª, 2004
Eduardo Bueno Campos, Organización de Empresas: Estructura, Procesos y Modelos, 2ª, 2007
Alexander Osterwalder y Yves Pigneur, Generación de modelos de negocio, 1ª, 2011
Jorge PELEGRÍN-BORONDO; Emma JUANEDA-AYENSA; Mario Arias-OLIVA; Carlos GONZÁLEZ-MENORCA, Umbrales psicológicos de precios: modelo de valoración de la oferta competitiva, Cuadernos de Estudios Empresariales, 2014
Jorge Pelegr?n-Borondo; Mario Arias-Oliva; Cristina Olarte-Pascual, Emotions, price and quality expectations in hotel services, Journal of Vacation Marketing, 2016 |
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Marketing de Eventos. Barry Siskind. Ed. Deusto Crear una Buena marca (En una semana). Peter Laver. Ed.Gestion 2000 La estrategia del océano azul. W.Chan Kim, Renée Mauborgne. Ed. Verticales de Bolsillo Management Speed Marketing.Fernando Montero. Ed. Planeta Empresa Merchandising. Miguel Ángel Bort Muñoz. Ed. ESIC. Direccion de Marketing. Philip Kotler, Kevin Lane, autors varis. Ed. Pearson, Prentice Hall. No pierda el tiempo vendiendo. David González Guillem, José MªAntona Cervera. Ed. Sinergia. Vender con PNL. Duane Lakin. Ed. Sirio Re-invéntate. Hernán Herrera, Daniel Brown. Ed. Empresa Activa La autoestima, nuestra fuerza secreta. Luis Rojas Marcos. Ed. Espasa Hoy. Psicología de ventas. Brian Tracy. Ed. Grupo Nelson El reinado de las marcas. Matt Haig. Ed. Gestión 2000 El arte de negociar y persuadir. Allan Pease. Ed. Amat La defensa del precio de venta. Daniel Huyot, Philippe Lafaix. Ed. Gestión 2000 Web 2.0. Ismael Nafría. Ed. Gestión 2000 Vender es mucho más. Cosimo Chiesa de Negri. Ed. Empresa Activa Dirigir vendedores es mucho más. Cosimo Chiesa de Negri. Ed. Empresa Activa Líder Emocional. Richard Boyatzis, Annie McKee, Frances Johnston. Ed. Deusto Marcando las reglas de la negociación. Michael Watkins. Ed. Deusto 365 Trucos para vender más. Anne Miller. Ed. Gestión 2000 4 retos par un líder. Stein Kapsto. Ed. Rba integral Negocie para ganar. Andrés Senlle. Ed. Gestion2000 Como interpretar un balance. J.A.Fernández, I.Navarro. Ed. Deusto Merchandising. Ricardo Palomares. Ed. Gestion2000 Vender Más. René Moulinier. Ed. Gestion 2000 El plan de ventas. Gregorio Fernández-Balaguer, Javier Molina. Ed. ESIC Manual de Director Comercial. José Á.Olmedo. Ed. Gestion2000 Fenómeno Low Cost. Josep-Francesc Valls. Ed. Deusto The art of creative thinking. John adair. Ed. Kogan page Anàlisi de Balanços. Oriol Amat. Ed. Profit Màrqueting de crisis. Ariel Andrés Almada. Ed. Piràmide Guía pràctica para mejorar un Plan de Negocio. Luís Muñiz. Ed. Profit Brands and Branding. Rita Clifton, autors varies. Ed. The Economist Manual del consultor de marketing. Lorenzo Iniesta, Isabel Iniesta. Ed. Profit El Pequeño Libro Rojo de las Mejores Respuestas en Ventas. Jeffrey Gitomer. Ed. Pearson Harvard Business Review on Brand Management. Erich Joachimsthaler I autors varies. Ed.HBS Press. Les meilleures pratiques du commercial. Pierre Michel do Marcolino. Ed. Eyrolles Marketing de boca en boca. Emanuel Rosen. Ed. Vergara |
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