Type A
|
Code |
Competences Specific | | A3 |
Go in depth into the functioning of tourism systems and acquiring knowledge about the principles of development, management and governance of wine tourism destinations from a sustainable, competitive and responsible perspective |
| A5 |
Design and implement innovative strategies to develop wine tourism-related products and destinations |
Type B
|
Code |
Competences Transversal | | CT1 |
Become sufficiently independent to work on research projects and scientific or technological collaborations within their thematic area. |
| CT7 |
Apply ethical principles and social responsibility as a citizen and a professional. |
Type C
|
Code |
Competences Nuclear |
Type A
|
Code |
Learning outcomes |
| A3 |
Know cases of analysis of destinations and tourism markets (Wine Tourism)
Understand the working of production system and consumption of Wine Tourism
Learn the different Wine Tourism development models
| | A5 |
Identify and distinguish the different types of Wine Tourism experiences and products
Know the factors of innovation in the development of products and leisure activities
|
Type B
|
Code |
Learning outcomes |
| CT1 |
The student plans and carries out the project in an autonomous, organized and scientific fashion. (Process)
The student can produce documents that are scientific in both structure and content. (Paper / Report)
The student can present and defend their work (in front of an examination panel in the case of the Master’s thesis). (Defence)
| | CT7 |
Be aware of gender and other inequalities in their student and/or professional activity. (Equality)
Analyse the major environmental problems from the perspective of their field of expertise in their student and/or professional activity. (Environment)
Be able to give arguments based on social values and make proposals for the improvement of the community. (Social responsibility as a citizen)
Be personally and professionally committed to applying the ethical and deontological concepts of their field of expertise. (Ethics)
|
Type C
|
Code |
Learning outcomes |
Topic |
Sub-topic |
Trends in tourism and leisure. Destinations, markets and flows
|
|
Trends in wine tourism development. The wine tourism system |
|
Wine tourism and place valorisation and development |
• Tourism destinations, their territory and society, and tourism development as a process of transformation
• Wine landscapes as tourism assets: regional development issues.
• Property rights and collective action
|
Wine tourism development models |
• Experiences in public/private partnerships
• The governance of the wine tourism system
|
Products and experiences in wine tourism |
• Quality and experience management in wine tourism
• Wine tourism around the world: conceptualisations, models, best practices from international cases.
• Cases in wine tourism cellars, routes, museums and events.
|
Methodologies :: Tests |
|
Competences |
(*) Class hours
|
Hours outside the classroom
|
(**) Total hours |
Introductory activities |
|
1 |
0 |
1 |
Lecture |
|
20 |
36 |
56 |
Seminars |
|
10 |
15 |
25 |
Fieldwork/excursions |
|
25 |
37.5 |
62.5 |
Personal attention |
|
4 |
1 |
5 |
|
|
(*) On e-learning, hours of virtual attendance of the teacher. (**) The information in the planning table is for guidance only and does not take into account the heterogeneity of the students. |
Methodologies
|
Description |
Introductory activities |
Course introduction |
Lecture |
Presentation of the main topics fo the course |
Seminars |
Participatory discussions with external invited speakers |
Fieldwork/excursions |
Visit and analysis of wine tourism experiences and destinations |
Personal attention |
Personal mentoring |
Description |
Individual meetings are organised at prior request of the students to one of the lecturers a half-hour before or after the classes during the whole lecturing and exam period.
|
Methodologies |
Competences
|
Description |
Weight |
|
|
|
|
Lecture |
|
A multiple choice test will be organised at the end of the course to evaluate the learning of the whole program delivered in frontal classes |
30% |
Seminars |
|
Attendance and participation is a comprehensive part of the learning that is evaluated with the final test |
|
Fieldwork/excursions |
|
Fieldwork notebook reporting activities related to the course |
30% |
Others |
|
"Team project" in groups of 3-4 on a wine tourism destination potential / product design /guidelines for a development plan to be presented orally (50%) in class and delivered as an essay (50%). Topics to be decided together with the lecturers during the month of November. |
40% |
|
Other comments and second exam session |
|
Basic |
|
ADDITIONAL RECOMMENDED MATERIALS WILL BE ASSIGNED BY THE LECTURERS AFTER EACH CLASS. A LIST OF COMPULSORY READING MATERIALS IS THE FOLLOWING: - Bramwell,
B. (1994). Rural tourism and sustainable rural tourism. Journal
of Sustainable Tourism
2(1-2), 1-6
- Butler, R.W. (1980) The concept of the tourist area life-cycle of evolution: implications for management of resources. Canadian Geographer 24 (1), 5-12
- Croce, E. (2010) Food and wine
tourism: integrating food, travel and territory. Wallingford, UK. CABI.
- Everett, Sally (2016) Food and
drink tourism. Principles and Practice.London. Sage.
- Getz, D. (2000) Explore wine
tourism: management, development and destinatuons. New York, Cognizant.
- Hall, C.M &
Sharples, L. (2008) Food and wine festivals and events around the world|b:
development, management and Markets. Oxford, UK. Butterworth-Heinemann
- Hall, C.M. et al (eds.) (2000)
Wine tourism around the world: development, management and Markets. . Oxford, UK. Butterworth-Heinemann
- Mitchell,
R., Charters, S., & Albrecht, J. N. (2012). Cultural systems and the wine
tourism product. Annals of Tourism Research, 39(1), 311-335.
- Murphy,
J. (2006) Electronic Marketing and Wine Tourism. In Carlsen, J. and Charters, S. (ed) Global wine tourism: Research,
management and marketing. Cabi, pp. 110-122
- Ritchie, J. B., & Crouch, G. I.
(2003). The competitive destination: A sustainable tourism perspective. Cabi. CHAPTERS 2-3
- Uriely, N. (2005). The tourist experience: Conceptual developments. Annals of
Tourism research 32(1), 199-216
|
Complementary |
|
|
Subjects that it is recommended to have taken before |
ADAPTATION TO GEOGRAPHY/19635203 | ADAPTATION TO ECONOMY/19635204 |
|
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation. |
|