IDENTIFYING DATA 2017_18
Subject (*) ICT AND WINE TOURISM, OENOTOURISM 2.0 Code 19635107
Study programme
Wine Tourism Innovation (European Master) (2016)
 Cycle 2nd
Descriptors Credits Type Year Period
6 Compulsory First 2Q
Language
Anglès
Department Biochemistry and Biotechnology
Coordinator
BELTRAN CASELLAS, GEMMA
 E-mail gemma.beltran@urv.cat
Lecturers
BELTRAN CASELLAS, GEMMA
Web
General description and relevant information

Competences
Type A Code Competences Specific
Type B Code Competences Transversal
 CT1 Develop sufficient independence to work on research projects and scientific and technological ventures within their discipline.
 CT2 Make judgements on the basis of the efficient management and use of information.
Type C Code Competences Nuclear

Learning outcomes
Type A Code Learning outcomes
Type B Code Learning outcomes
 CT1 Develop sufficient independence to work on research projects and scientific and technological ventures within their discipline.
 CT2 Make judgements on the basis of the efficient management and use of information.
Type C Code Learning outcomes

Contents
Topic Sub-topic
Website design and placement.
On line promotion and sales. On line stores.
Social media. Community manager role.
On line image. Social recognition.
Located based services and recommendations tools.

Planning
Methodologies  ::  Tests
  Competences (*) Class hours
 Hours outside the classroom
 (**) Total hours
Introductory activities
0 0 0
Seminars
0 0 0
Practicums/Case studies
0 0 0
ICT practicals
0 0 0
Field work/trips
0 0 0
Personal tuition
0 0 0
 
 
(*) On e-learning, hours of virtual attendance of the teacher.
(**) The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies
  Description
Introductory activities
Seminars
Practicums/Case studies
ICT practicals
Field work/trips
Personal tuition

Personalized attention
Description
Laurence Geny

Assessment
Methodologies Competences Description Weight        
Others  

Short/long answer questions Practical questions/problems

50%

50%
 
Other comments and second exam session

Sources of information

Basic

Social Media Best Practices In Travel Marketing. By Philippe Bussière, Frédéric Gonzalo. Phare36 editors, 2015. ISBN 9780994750211.


The Social Media Marketing Book Paperback.  By Dan Zarrella. OReily media, 2010. ISBN: 1107008417  
Complementary

Recommendations
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.