IDENTIFYING DATA 2018_19
Subject (*) ICT AND WINE TOURISM, OENOTOURISM 2.0 Code 19635107
Study programme
Wine Tourism Innovation (European Master) (2016)
 Cycle 2nd
Descriptors Credits Type Year Period
6 Compulsory First 2Q
Language
Anglès
Department Biochemistry and Biotechnology
Coordinator
BELTRAN CASELLAS, GEMMA
 E-mail gemma.beltran@urv.cat
Lecturers
BELTRAN CASELLAS, GEMMA
Web
General description and relevant information

Competences
Type A Code Competences Specific
 A1 Identify the different types of wine and learn the processes of wine production, from the processing of raw materials to the production of the final product
 A3 Go in depth into the functioning of tourism systems and acquiring knowledge about the principles of development, management and governance of wine tourism destinations from a sustainable, competitive and responsible perspective
 A5 Design and implement innovative strategies to develop wine tourism-related products and destinations
 A7 Assessing the historical, geographical, cultural and social contexts of the main wine-producing regions and integrating them into wine-making innovation programs and design of wine tourism for consumers
 A8 Identify, appreciate and master the wide range of sensory characteristics of wine and the tasting techniques
Type B Code Competences Transversal
 CT2 Make judgements on the basis of the efficient management and use of information.
 CT3 Solve complex problems critically, creatively and innovatively in multidisciplinary contexts.
 CT4 Work in multidisciplinary teams and complex contexts.
 CT5 Communicate complex ideas effectively to all sorts of audiences.
 CT6 Develop skills to manage career development.
 CT7 Apply ethical and socially responsible principles as a citizen and a professional.
Type C Code Competences Nuclear

Learning outcomes
Type A Code Learning outcomes
 A1 Know the different grape varieties, their life cycle and the relation with the characteristics of the must
Distinguish viticulture techniques of vineyard management and annual crop maintenance operations
Recognize the processing processes, as well as the necessary equipment for the production of the different types of wine and special wines (sparkling, sweet, fortified and aged)
 A3 Understand the components of the territory and its diversity as a context of the Wine Tourism activity
Understand and demonstrate the importance of territory and Wine Tourism in territorial development
Understand the operation of the economic/tourism system and its measurement
Know the main techniques for the monitoring of the tourist activity
Recognize the importance of tourism in the local and regional development of wine-growing areas
Learn about institutions, authorities and agencies in relation with chosen major.
 A5 Know and to use tools of analysis, diagnosis and territorial representation
 A7 Identify the most relevant geographical indications and combine them with their most relevant features
Evaluate the importance of wines in local gastronomy
Define specific pairings between local gastronomy and produced wines
Situate and describe the tangible and intangible traditions of the territory
Interpret the heritage, history, landscape and the socio-economic and cultural context
Learn about institutions, authorities and agencies in relation with chosen major.
 A8 Distinguish the sensorial characteristics of the different wines and special wines
Type B Code Learning outcomes
 CT2 Make judgements on the basis of the efficient management and use of information.
 CT3 Solve complex problems critically, creatively and innovatively in multidisciplinary contexts.
 CT4 Work in multidisciplinary teams and complex contexts.
 CT5 Communicate complex ideas effectively to all sorts of audiences.
 CT6 Develop skills to manage career development.
 CT7 Apply ethical and socially responsible principles as a citizen and a professional.
Type C Code Learning outcomes

Contents
Topic Sub-topic
Website design and placement.
On line promotion and sales. On line stores.
Social media. Community manager role.
On line image. Social recognition.
Located based services and recommendations tools.

Planning
Methodologies  ::  Tests
  Competences (*) Class hours
 Hours outside the classroom
 (**) Total hours
Introductory activities
0 0 0
Seminars
0 0 0
Practical cases/ case studies in the classroom
0 0 0
IT-based practicals
0 0 0
Fieldwork/excursions
0 0 0
Personal attention
0 0 0
 
 
(*) On e-learning, hours of virtual attendance of the teacher.
(**) The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies
  Description
Introductory activities
Seminars
Practical cases/ case studies in the classroom
IT-based practicals
Fieldwork/excursions
Personal attention

Personalized attention
Description
Laurence Geny

Assessment
Methodologies Competences Description Weight        
Others  

Short/long answer questions Practical questions/problems

50%

50%
 
Other comments and second exam session

Sources of information

Basic

Social Media Best Practices In Travel Marketing. By Philippe Bussière, Frédéric Gonzalo. Phare36 editors, 2015. ISBN 9780994750211.


The Social Media Marketing Book Paperback.  By Dan Zarrella. OReily media, 2010. ISBN: 1107008417  
Complementary

Recommendations
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.