IDENTIFYING DATA 2020_21
Subject (*) ICT AND WINE TOURISM, OENOTOURISM 2.0 Code 19635107
Study programme
Wine Tourism Innovation (Erasmus Mundus) (2016)
 Cycle 2nd
Descriptors Credits Type Year Period
6 Compulsory First 2Q
Language
Anglès
Department Biochemistry and Biotechnology
Coordinator
BELTRAN CASELLAS, GEMMA
 E-mail gemma.beltran@urv.cat
Lecturers
BELTRAN CASELLAS, GEMMA
Web
General description and relevant information

Competences
Type A Code Competences Specific
 A6 Mastering the use of new technologies in the wine tourism sector
Type B Code Competences Transversal
 CT1 Become sufficiently independent to work on research projects and scientific or technological collaborations within their thematic area.
 CT2 Managing information and knowledge through the efficient use of IT.
Type C Code Competences Nuclear

Learning outcomes
Type A Code Learning outcomes
 A6 Integrate the theoretical knowledge with applicable facts in which can be projected.
Start up, in a professional environment and integrated, all basic, transverse and specific competences.
Type B Code Learning outcomes
 CT1 The student plans and carries out the project in an autonomous, organized and scientific fashion. (Process)
The student can produce documents that are scientific in both structure and content. (Paper / Report)
The student can present and defend their work (in front of an examination panel in the case of the Master’s thesis). (Defence)
 CT2 Master the tools for managing their own identity and activities in a digital environment. (Be digital)
Search for and find information autonomously using criteria of importance, reliability and relevance, which is useful for creating knowledge (Search)
Organise information with appropriate tools (online and face-to-face) so that it can be updated, retrieved and processed for re-use in future projects. (Organize)
Organise information with appropriate tools (online and face-to-face) so that it can be updated, retrieved and processed for re-use in future projects. (Organize)
Produce information with tools and formats appropriate to the communicative situation and with complete honesty. (Create)
Type C Code Learning outcomes

Contents
Topic Sub-topic
Website design and placement.
On line promotion and sales. On line stores.
Social media. Community manager role.
On line image. Social recognition.
Located based services and recommendations tools.

Planning
Methodologies  ::  Tests
  Competences (*) Class hours
 Hours outside the classroom
 (**) Total hours
Introductory activities
0 0 0
Seminars
0 0 0
Practical cases/ case studies in the classroom
0 0 0
IT-based practicals
0 0 0
Fieldwork/excursions
0 0 0
Personal attention
0 0 0
 
 
(*) On e-learning, hours of virtual attendance of the teacher.
(**) The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies
  Description
Introductory activities
Seminars
Practical cases/ case studies in the classroom
IT-based practicals
Fieldwork/excursions
Personal attention

Personalized attention
Description
Laurence Geny

Assessment
Methodologies Competences Description Weight        
Others  

Short/long answer questions Practical questions/problems

50%

50%
 
Other comments and second exam session

Sources of information

Basic

Social Media Best Practices In Travel Marketing. By Philippe Bussière, Frédéric Gonzalo. Phare36 editors, 2015. ISBN 9780994750211.


The Social Media Marketing Book Paperback.  By Dan Zarrella. OReily media, 2010. ISBN: 1107008417  
Complementary

Recommendations
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.