IDENTIFYING DATA 2018_19
Subject (*) WINE HERITAGE AND TOURISM III Code 19635111
Study programme
Wine Tourism Innovation (European Master) (2016)
 Cycle 2nd
Descriptors Credits Type Year Period
6 Compulsory Second 1Q
Language
Anglès
Department Biochemistry and Biotechnology
Coordinator
BELTRAN CASELLAS, GEMMA
 E-mail gemma.beltran@urv.cat
Lecturers
BELTRAN CASELLAS, GEMMA
Web
General description and relevant information

Competences
Type A Code Competences Specific
 A1 Identify the different types of wine and learn the processes of wine production, from the processing of raw materials to the production of the final product
 A3 Go in depth into the functioning of tourism systems and acquiring knowledge about the principles of development, management and governance of wine tourism destinations from a sustainable, competitive and responsible perspective
 A5 Design and implement innovative strategies to develop wine tourism-related products and destinations
 A7 Assessing the historical, geographical, cultural and social contexts of the main wine-producing regions and integrating them into wine-making innovation programs and design of wine tourism for consumers
 A8 Identify, appreciate and master the wide range of sensory characteristics of wine and the tasting techniques
Type B Code Competences Transversal
 CT2 Make judgements on the basis of the efficient management and use of information.
 CT3 Solve complex problems critically, creatively and innovatively in multidisciplinary contexts.
 CT4 Work in multidisciplinary teams and complex contexts.
 CT5 Communicate complex ideas effectively to all sorts of audiences.
 CT6 Develop skills to manage career development.
 CT7 Apply ethical and socially responsible principles as a citizen and a professional.
Type C Code Competences Nuclear

Learning outcomes
Type A Code Learning outcomes
 A1 Know the different grape varieties, their life cycle and the relation with the characteristics of the must
Distinguish viticulture techniques of vineyard management and annual crop maintenance operations
Recognize the processing processes, as well as the necessary equipment for the production of the different types of wine and special wines (sparkling, sweet, fortified and aged)
 A3 Understand the components of the territory and its diversity as a context of the Wine Tourism activity
Understand and demonstrate the importance of territory and Wine Tourism in territorial development
Understand the operation of the economic/tourism system and its measurement
Know the main techniques for the monitoring of the tourist activity
Recognize the importance of tourism in the local and regional development of wine-growing areas
Learn about institutions, authorities and agencies in relation with chosen major.
 A5 Know and to use tools of analysis, diagnosis and territorial representation
 A7 Identify the most relevant geographical indications and combine them with their most relevant features
Evaluate the importance of wines in local gastronomy
Define specific pairings between local gastronomy and produced wines
Situate and describe the tangible and intangible traditions of the territory
Interpret the heritage, history, landscape and the socio-economic and cultural context
Learn about institutions, authorities and agencies in relation with chosen major.
Learn and apply the wine's list design aligning them with the gastronomic offer.
Dominate the wine service techniques and tools (bottles, glasses. decanters, etc.).
Identify world wine zones and different wine appellations.
 A8 Distinguish the sensorial characteristics of the different wines and special wines
Type B Code Learning outcomes
 CT2 Make judgements on the basis of the efficient management and use of information.
 CT3 Solve complex problems critically, creatively and innovatively in multidisciplinary contexts.
 CT4 Work in multidisciplinary teams and complex contexts.
 CT5 Communicate complex ideas effectively to all sorts of audiences.
 CT6 Develop skills to manage career development.
 CT7 Apply ethical and socially responsible principles as a citizen and a professional.
Type C Code Learning outcomes

Contents
Topic Sub-topic
The wine regions and wine tourism: some examples Geographical, historical and institutional framework

The landscape and enological diversity

Socio-cultural and economic environment: some indicators

The architectural and cultural heritage: a distinctive and impactful component
Officers of local / regional and wine tourism
The institutional actors of the tourism sector: an approach at different scales

The local government and wine tourism

Other local actors: its diversity and impact
The wine routes and local / regional development
Wine gastronomy: tradition and creativity
The vineyard and wine in crafts: tradition and innovation

Planning
Methodologies  ::  Tests
  Competences (*) Class hours
 Hours outside the classroom
 (**) Total hours
Introductory activities
0 0 0
Seminars
0 0 0
Practical cases/ case studies in the classroom
0 0 0
Fieldwork/excursions
0 0 0
Personal attention
0 0 0
 
 
(*) On e-learning, hours of virtual attendance of the teacher.
(**) The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies
  Description
Introductory activities
Seminars
Practical cases/ case studies in the classroom
Fieldwork/excursions
Personal attention

Personalized attention
Description
Professor in charge of the course: Maria Helena Mesquita Pina ; Other professors: António Manuel de Barros Cardoso

Assessment
Methodologies Competences Description Weight        
Others  

Final test Oral presentation and discussion of the work Field work Participation in class

65 %

15 %

15 %

5 %
 
Other comments and second exam session

Sources of information

Basic

CCDRN (2006)- O Alto Douro Vinhateiro,CCDRN,  Porto

PINA, H. (2007)- O Alto Douro - um espaço contrastante em mutação. INCM. Lisboa

PINA, H. (2008)- A Ribeira Lima: que estratégias adoptar para sua revitalização?. Univ. Alcalá Henares

Pina, H. (2013)- Land Use Structures in the Demarcated Douro Region: overarching trends in the last few decades. Global and local challenges and opportunities. Whitaker Institute, CSRS, Galway

Pina, H. (2014)- New Generation and Strategic Development of Alto Douro: the importance of Innovation and Entrepreneurship. Univ. Veliko Tarnovo.

ROLO, J., & CORDOVIl, F. (2014). Rural, Agriculturas e Políticas. Lisboa: Animar - A.P.D.L.

SIMÕES, O. (2008) - Enoturismo em Portugal: as Rotas do Vinho. Ver Turismo e Património Cultural, vol.6, nº2, 269-279

UNION, European. (2013). Rural Development in the EU: Statistical and Economic Information: European Union - D-G  for Agriculture and Rural Development
Complementary

Recommendations
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.