IDENTIFYING DATA 2020_21
Subject (*) MANAGEMENT OF WINE TOURISM FIRMS AND ENTREPRENEURSHIP Code 19635115
Study programme
Wine Tourism Innovation (Erasmus Mundus) (2016)
 Cycle 2nd
Descriptors Credits Type Year Period
3 Compulsory First 2Q
Language
Anglès
Department Biochemistry and Biotechnology
Coordinator
BELTRAN CASELLAS, GEMMA
 E-mail gemma.beltran@urv.cat
Lecturers
BELTRAN CASELLAS, GEMMA
Web
General description and relevant information

Competences
Type A Code Competences Specific
 A2 Identify and master the necessary requirements in order to develop and implement wine tourism entrepreneurship proposals
 A3 Go in depth into the functioning of tourism systems and acquiring knowledge about the principles of development, management and governance of wine tourism destinations from a sustainable, competitive and responsible perspective
 A6 Mastering the use of new technologies in the wine tourism sector
Type B Code Competences Transversal
 CT2 Managing information and knowledge through the efficient use of IT.
 CT5 Communicate complex ideas effectively to all sorts of audiences.
 CT6 Develop abilities to manage their professional career.
Type C Code Competences Nuclear

Learning outcomes
Type A Code Learning outcomes
 A2 Integrate the theoretical knowledge with facts in which can be projected.
 A3 Understand the components of the territory and its diversity as a context of the Wine Tourism activity
Understand and demonstrate the importance of territory and Wine Tourism in territorial development
Understand the operation of the economic/tourism system and its measurement
Know the main techniques for the monitoring of the tourist activity
Recognize the importance of tourism in the local and regional development of wine-growing areas
Learn about institutions, authorities and agencies in relation with chosen major.
 A6 Integrate the theoretical knowledge with applicable facts in which can be projected.
Start up, in a professional environment and integrated, all basic, transverse and specific competences.
Type B Code Learning outcomes
 CT2 Master the tools for managing their own identity and activities in a digital environment. (Be digital)
Search for and find information autonomously using criteria of importance, reliability and relevance, which is useful for creating knowledge (Search)
Organise information with appropriate tools (online and face-to-face) so that it can be updated, retrieved and processed for re-use in future projects. (Organize)
Organise information with appropriate tools (online and face-to-face) so that it can be updated, retrieved and processed for re-use in future projects. (Organize)
Produce information with tools and formats appropriate to the communicative situation and with complete honesty. (Create)
 CT5 Draw up texts that are appropriate to the communicative situation, consistent and persuasive. (Efficiency)
Produce quality texts that have no grammatical or spelling errors, are properly structured and make appropriate and consistent use of formal and bibliographic conventions. (Quality)
Draw up texts that are structured, clear, cohesive, rich and of the appropriate length, and which can transmit complex ideas. (Discourse construction)
Use the techniques of non-verbal communication and the expressive resources of the voice to make a good oral presentation. (Non-verbal communication and use of the voice)
Construct a discourse that is structured, clear, cohesive, rich and of the appropriate length, and which can transmit complex ideas. (Discourse construction)
Produce a persuasive, consistent and precise discourse that can explain complex ideas and effectively interact with the audience. (Efficiency)
 CT6 Raise their professional self-awareness. (Self-awareness)
Develop a professional attitude. (Professional attitude)
Analyse the professional environment of their speciality. (Environment)
Design specific professional tracks. (Tracks)
Type C Code Learning outcomes

Contents
Topic Sub-topic
Firm management and competitiveness
Spin off and Start Ups
Wine tourism – Promoting a territory
Leadership in wine tourism Operation
Bordeaux Wine Industry

Planning
Methodologies  ::  Tests
  Competences (*) Class hours
 Hours outside the classroom
 (**) Total hours
Introductory activities
0 0 0
Practical cases/ case studies in the classroom
0 0 0
Seminars
0 0 0
Fieldwork/excursions
0 0 0
Personal attention
0 0 0
 
Mixed tests
0 0 0
 
(*) On e-learning, hours of virtual attendance of the teacher.
(**) The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies
  Description
Introductory activities
Practical cases/ case studies in the classroom
Seminars
Fieldwork/excursions
Personal attention

Personalized attention
Description

Assessment
Methodologies Competences Description Weight        
Practical cases/ case studies in the classroom
50%
Mixed tests
50%
Others  
 
Other comments and second exam session

Sources of information

Basic

Rhodri Thomas (2004) , Small Firms in Tourism, International Perspectives,1st Edition, ISBN 9780080441320
Complementary

Recommendations
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.