IDENTIFYING DATA 2022_23
Subject (*) WINE TOURISM COMMUNICATION AND NEW MARKETING TOOLS Code 19635117
Study programme
Wine Tourism Innovation (Erasmus Mundus) (2016)
 Cycle 2nd
Descriptors Credits Type Year Period
6 Compulsory Second 1Q
Language
Anglès
Department Biochemistry and Biotechnology
Coordinator
BELTRAN CASELLAS, GEMMA
SANZ IBAÑEZ, CINTA
 E-mail gemma.beltran@urv.cat
Lecturers
BELTRAN CASELLAS, GEMMA
Web http://http://www.wintour-master.eu/en/what-is-wintour/structure-curriculum/
General description and relevant information <p>This subject is taught at Universidade do Porto.</p>

Competences
Type A Code Competences Specific
Type B Code Competences Transversal
Type C Code Competences Nuclear

Learning outcomes
Type A Code Learning outcomes
Type B Code Learning outcomes
Type C Code Learning outcomes

Contents
Topic Sub-topic
Introduction to integrated marketing communications
Corporate image management
Advertising management, creative strategy and media strategy
Consumer promotions. Loyalty programs.
Personal selling
Sponsorship
New marketing tools
Networking: clusters, clubs, associations, guides.
Transnational cooperation

Planning
Methodologies  ::  Tests
  Competences (*) Class hours
 Hours outside the classroom
 (**) Total hours
Introductory activities
0 0 0
Personal attention
0 0 0
 
 
(*) On e-learning, hours of virtual attendance of the teacher.
(**) The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies
  Description
Introductory activities
Personal attention

Personalized attention
Description

Assessment
Methodologies Competences Description Weight        
Others  
 
Other comments and second exam session

Sources of information

Basic

Complementary

Recommendations
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.