IDENTIFYING DATA

2017_18

Subject (*)

COMMUNICATION AND NEGOTIATION

Code

20725108

Study programme

Technology and Engineering Management (2017)

Cycle

2nd

Descriptors

Credits

Type

Year

Period

Compulsory

First

Language

Anglès

Department

Communication Studies

Coordinator

LOZANO MONTERRUBIO, NATALIA

E-mail

natalia.lozano@urv.cat

Lecturers

LOZANO MONTERRUBIO, NATALIA

Web

General description and relevant information

This subject will provide effective tools to plan and manage internal and external communications of technology-based enterprises. It will give especial relevance and concern to corporate social responsibility strategies of industrial activities. Therefore, the importance of communication as an asset for the management of corporate reputations will be discussed and techniques for communication and negotiation with different audiences will be taught

Competences

Type A	Code	Competences Specific
Type B	Code	Competences Transversal
	B1.3	Effectively communicate complex ideas from diverse subjects to any audience in a natural manner and in a foreign language
	B4.1	Develop the skills needed for autonomous learning in order to maintain and improve those competencies acquired during the course that enable continued development.
	B5.1	Develop sufficient autonomy to work in research projects and scientific, technological or cultural collaborations
	B5.3	Apply new and advanced technologies with initiative and entrepreneurial spirit.
	B6.1	AApply ethical principles and social responsibility as a citizen and as a professional
Type C	Code	Competences Nuclear

Learning outcomes

Type A	Code	Learning outcomes
Type B	Code	Learning outcomes
	B1.3	Create and develop effective, appropriate and attractive communication strategies for technology companies and understand the concepts and techniques for the strategic planning of communications in changing environments.
	B4.1	Solve complex problems in multidisciplinary contexts related to strategic communication.
	B5.1	Carry out high-level research, analysis and communications planning using the language, processes and methodology appropriate for scientific projects.
	B5.3	Make sophisticated use of advanced information and communication technologies.
	B6.1	Commit to ethics and social responsibility.
Type C	Code	Learning outcomes

Contents

Topic	Sub-topic
1. Communication as an active to manage reputations of a technology businesses	a. Concept of communication and publics
2. General communication with several publics. From internal to external communication	a. Internal communication b. Media relations c. Consumer communication d. Digital communication
3. Risk and crisis communication of innovative businesses
4. Advanced negotiation techniques

Planning

Methodologies :: Tests

Competences

(*) Class hours

Hours outside the classroom

(**) Total hours

Introductory activities

Lecture

Practicums/Case studies

Presentations / expositions

Simulation

Personal tuition

(*) On e-learning, hours of virtual attendance of the teacher.
(**) The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies

Methodologies

	Description
Introductory activities	The contents, planning and assessment of the subject will be explained here.
Lecture	These sessions will deal with the theoretical content of the course.
Practicums/Case studies	Analysis and resolution of practical problems related with communications management in technology-based and innovative companies.
Presentations / expositions	In these sessions, students will present their case studies individually and/or in group
Simulation	Holding a press conference of a crisis situation in a technology-based company.
Personal tuition	Resolution of doubts and inquiries at the request of students.

Personalized attention

Description

Individual meetings will be held at the teacher's office located at Campus Catalunya. Please request an appointment by email to natalia.lozano@urv.cat

Assessment

Methodologies

Competences

Description

Weight

Practicums/Case studies

Analysis and resolution of practical problems related with communications management in technology-based companies.

50%

Presentations / expositions

In these sessions, students will present their case studies individually and/or in group.

20%

Simulation

Holding a press conference of a crisis situation in a technology-based company.

20%

Others

Attendance, attitude and participation to the sessions

10%

Other comments and second exam session

Students who fail the course in the first call will be entitled to resubmit failed assignments/exercises for the second call.

Students who due to certified medical or job-related reasons cannot attend regularly to lectures (at least 80%) can request to be assessed directly on the second call, consisting in the submission of all the practical cases/case studies individually (70%) plus a theoretical and practical exam (30%) in January. Students wanting to take this kind of assessment must notify their choice to the teacher before the 15th of October.

Sources of information

Basic
	McKay, M.; Davis, M. and Fanning, P. 2009. Messages. The communication skills book. 3rd ed. Oakland: New Harbinger Publications Inc. Mulholland, J. 2011. El lenguaje de la negociación. Manual de estrategias prácticas para mejorar la comunicación. Barcelona: Gedisa editorial. Smith, R.D. 2013. Strategic planning for public relations. 4th ed. New York: Routledge. Singleton, A. 2014. The PR Masterclass: How to develop a public relations strategy that works! Chichester: Wiley. Solis, B. and Breakenridge, D. 2009. Putting the public back in public relations. How social media is reinventing the aging business of PR. New Jersey: Pearson education. Theaker, A. 2016. The public relations handbook. 5th ed. Abingdon: Routledge.
Complementary

Recommendations

(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.