IDENTIFYING DATA

2020_21

Subject (*)

COMMUNICATION AND NEGOTIATION

Code

20725108

Study programme

Technology and Engineering Management (2017)

Cycle

2nd

Descriptors

Credits

Type

Year

Period

Compulsory

First

Language

Anglès

Department

Communication Studies

Coordinator

LOZANO MONTERRUBIO, NATALIA

E-mail

natalia.lozano@urv.cat

Lecturers

LOZANO MONTERRUBIO, NATALIA

Web

General description and relevant information

<div> <p>During the academic year 2020-21 this subject will exceptionally be taught online, except the final assessment tests that will be face-to-face. The assessment will be in this exceptional period according the section `Assessment. Other comments and second call” by the title: ASSESSMENT ONLINE TEACHING 2020-21 COURSE.</p> </div><div>GENERAL DESCRIPTION. This subject will provide effective tools to plan and manage internal and external communications of technology-based enterprises. It will give especial relevance and concern to corporate social responsibility strategies of industrial activities. Therefore, the importance of communication as an asset for the management of corporate reputations will be discussed and techniques for communication and negotiation with different audiences will be taught </div>

Competences

Type A	Code	Competences Specific
Type B	Code	Competences Transversal
	B1.1	Communicate complex ideas effectively to all sorts of audiences.
	B4.1	Be able to learn autonomously in order to maintain and improve the personal competencies relating to continuous improvement acquired during the course.
	B5.1	Become sufficiently independent to work on research projects and scientific or technological collaborations within their thematic area.
	B5.3	Apply new technologies and advances with initiative and entrepreneurial spirit and manage and use information in an eficient manner.
	B6.1	Apply ethical principles and social responsibility as a citizen and as a professional
Type C	Code	Competences Nuclear

Learning outcomes

Type A	Code	Learning outcomes
Type B	Code	Learning outcomes
	B1.1	Create and develop effective, appropriate and attractive communication strategies for technology companies and understand the concepts and techniques for the strategic planning of communications in changing environments.
	B4.1	Solve complex problems in multidisciplinary contexts related to strategic communication.
	B5.1	Carry out high-level research, analysis and communications planning using the language, processes and methodology appropriate for scientific projects.
	B5.3	Make sophisticated use of advanced information and communication technologies.
	B6.1	Commit to ethics and social responsibility.
Type C	Code	Learning outcomes

Contents

Topic	Sub-topic
1. Communication as an active to manage reputations of a technology businesses	a. Concept of communication and publics
2. General communication with several publics. From internal to external communication	a. Internal communication b. Media relations c. Consumer communication d. Digital communication
3. Advanced negotiation techniques and international communication	a. Oral skills b. International culture
4. Risk and crisis communication of innovative businesses

Planning

Methodologies :: Tests

Competences

(*) Class hours

Hours outside the classroom

(**) Total hours

Introductory activities

Lecture

Presentations / oral communications

Problem solving, exercises

Assignments

Practical cases/ case studies

Personal attention

Mixed tests

B1.1

B5.3

(*) On e-learning, hours of virtual attendance of the teacher.
(**) The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies

Methodologies

	Description
Introductory activities	The contents, planning and assessment of the subject will be explained here.
Lecture	These sessions will deal with the theoretical content of the course.
Presentations / oral communications	In these sessions, students will present their case studies individually and/or in group
Problem solving, exercises	Students analyse and solve problems or practical exercises related to the subject.
Assignments	Students do exercises based on the material and bibliography provided by the lecturers.
Practical cases/ case studies	Plantejament d’una situació (real o simulada) en la que ha de treballar l’estudiant per donar una solució argumentada al tema, resoldre una sèrie de preguntes concretes o realitzar una reflexió global.
Personal attention	Resolution of doubts and inquiries at the request of students.

Personalized attention

Description

Individual meetings will be held at the teacher's office located at Campus Catalunya. Please request an appointment by email to natalia.lozano@urv.cat

This academic course, the consultation will be online.

Assessment

Methodologies

Competences

Description

Weight

Presentations / oral communications

In these sessions, students will present their case studies individually and/or in group.

10%

Problem solving, exercises

Students analyse and solve problems or practical exercises related to the subject

25%

Assignments

Students do exercises based on the material and bibliography provided by the lecturers.

30%

Practical cases/ case studies

Examination of a (real or simulated) situation in which students have to find a solution to the case, respond to a series of specific questions and make an overall reflection.

Mixed tests

B1.1

B5.3

These tests combine extended answers, objective short answers and multiple choice.

15%

Others

Other comments and second exam session

Students who fail the course in the first call will be entitled to resubmit failed assignments/exercises for the second call. The maximum mark for assignments submitted in the second call will be 7

ASSESSMENT ONLINE TEACHING 2020-21 COURSE

This academic year the evaluation in the first call will combine:

- online tests

- final tests that will be carried out face-to-face at the end of the semester.

Sources of information

Basic
	McKay, M.; Davis, M. and Fanning, P. 2009. Messages. The communication skills book. 3rd ed. Oakland: New Harbinger Publications Inc. Mulholland, J. 2011. El lenguaje de la negociación. Manual de estrategias prácticas para mejorar la comunicación. Barcelona: Gedisa editorial. Smith, R.D. 2013. Strategic planning for public relations. 4th ed. New York: Routledge. Singleton, A. 2014. The PR Masterclass: How to develop a public relations strategy that works! Chichester: Wiley. Solis, B. and Breakenridge, D. 2009. Putting the public back in public relations. How social media is reinventing the aging business of PR. New Jersey: Pearson education. Theaker, A. 2016. The public relations handbook. 5th ed. Abingdon: Routledge.
Complementary
	McKay, M.; Davis, M. and Fanning, P. 2009. Messages. The communication skills book. 3rd ed. Oakland: New Harbinger Publications Inc. Mulholland, J. 2011. El lenguaje de la negociación. Manual de estrategias prácticas para mejorar la comunicación. Barcelona: Gedisa editorial. Smith, R.D. 2013. Strategic planning for public relations. 4th ed. New York: Routledge. Singleton, A. 2014. The PR Masterclass: How to develop a public relations strategy that works! Chichester: Wiley.

Recommendations

(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.