IDENTIFYING DATA 2021_22
Subject (*) COMMUNICATION AND NEGOTIATION Code 20725108
Study programme
Technology and Engineering Management (2017)
 Cycle 2nd
Descriptors Credits Type Year Period
3 Compulsory First 1Q
Language
Anglès
Department Communication Studies
Coordinator
LOZANO MONTERRUBIO, NATALIA
 E-mail natalia.lozano@urv.cat
Lecturers
LOZANO MONTERRUBIO, NATALIA
Web
General description and relevant information <div> <p>During the academic year 2021-22 this subject will exceptionally be taught online, also included assessment. The assessment will be in this exceptional period according the section `Assessment. Other comments and second call” by the title: ASSESSMENT ONLINE TEACHING 2021-22 COURSE.</p> </div><div>___________________</div><div><br /></div><div>GENERAL DESCRIPTION. This subject will provide effective tools to plan and manage internal and external communications of technology-based enterprises. It will give especial relevance and concern to corporate social responsibility strategies of industrial activities. Therefore, the importance of communication as an asset for the management of corporate reputations will be discussed and techniques for communication and negotiation with different audiences will be taught </div>

Competences
Type A Code Competences Specific
Type B Code Competences Transversal
 B1.1 Communicate complex ideas effectively to all sorts of audiences.
 B4.1 Be able to learn autonomously in order to maintain and improve the personal competencies relating to continuous improvement acquired during the course.
 B5.1 Become sufficiently independent to work on research projects and scientific or technological collaborations within their thematic area.
 B5.3 Apply new technologies and advances with initiative and entrepreneurial spirit and manage and use information in an eficient manner.
 B6.1 Apply ethical principles and social responsibility as a citizen and a professional.
Type C Code Competences Nuclear

Learning outcomes
Type A Code Learning outcomes
Type B Code Learning outcomes
 B1.1 Create and develop effective, appropriate and attractive communication strategies for technology companies and understand the concepts and techniques for the strategic planning of communications in changing environments.
 B4.1 Solve complex problems in multidisciplinary contexts related to strategic communication.
 B5.1 Carry out high-level research, analysis and communications planning using the language, processes and methodology appropriate for scientific projects.
 B5.3 Make sophisticated use of advanced information and communication technologies.
 B6.1 Commit to ethics and social responsibility.
Type C Code Learning outcomes

Contents
Topic Sub-topic
1. Communication as an active to manage reputations of a technology businesses

 a. Concept of communication and publics
2. General communication with several publics. From internal to external communication a. Internal communication
b. Media relations
c. Consumer communication
d. Digital communication

3. Advanced negotiation techniques and international communication a. Oral skills
b. International culture
4. Risk and crisis communication of innovative businesses

Planning
Methodologies  ::  Tests
  Competences (*) Class hours
 Hours outside the classroom
 (**) Total hours
Introductory activities
B1.1
B4.1
B5.1
B5.3
B6.1
 2 0 2
Lecture
B1.1
B4.1
B5.1
B5.3
B6.1
 10 12 22
Presentations / oral communications
B1.1
B4.1
B5.1
B5.3
B6.1
 4 8 12
Practical cases/ case studies
B1.1
B4.1
B5.1
B5.3
B6.1
 11 23 34
Self-monitoring activities
B1.1
B5.1
 2 2 4
Personal attention
1 0 1
 
 
(*) On e-learning, hours of virtual attendance of the teacher.
(**) The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies
  Description
Introductory activities The contents, planning and assessment of the subject will be explained here.
Lecture These sessions will deal with the theoretical content of the course.
Presentations / oral communications Oral presentation individual or in group on a specific topic.
Practical cases/ case studies Activities that approach a situation (real or simulated) in which the student must give an argumentative solution to the topic, solve a series of specific questions or carry out a global reflection.
Self-monitoring activities Individual activities that show the follow-up and participation of the student in the theoretical lectures.
Personal attention Resolution of doubts and inquiries at the request of students.

Personalized attention
Description
Students will be attended to in individual and/or group tutoring to solve possible doubts, queries and other issues related to the course. Tutoring will be virtual. At the beginning of the course, the student will be informed about how this personalized attention will be carried out (schedules, by e-mail, Moodle ...).

Assessment
Methodologies Competences Description Weight        
Presentations / oral communications
B1.1
B4.1
B5.1
B5.3
B6.1
 Oral presentation individual or in group on a specific topic. 20%
Practical cases/ case studies
B1.1
B4.1
B5.1
B5.3
B6.1
 Examination of a (real or simulated) situation in which students have to find a solution to the case, respond to a series of specific questions and make an overall reflection. 60%
Self-monitoring activities
B1.1
B5.1
 Individual activities that show the follow-up and participation of the student in the theoretical lectures. 20%
Others  
 
Other comments and second exam session

Students who fail the course in the first call will be entitled to resubmit only failed practices for the second call assessment. Self-monitoring activities are excluded from second call evaluation. The maximum mark for practices submitted in the second call will be 7.

ASSESSMENT of ONLINE TEACHING 2020-21 COURSE

This academic year the assessment will be done online.

Sources of information

Basic Smith, R.D., Strategic planning for public relations, 2013, Routledge
Singleton, A., The PR Masterclass: How to develop a public relations strategy that works!, 2014, Wiley
Solis, B. and Breakenridge, D., Putting the public back in public relations. How social media is reinventing the aging business of PR., 2009, Pearson education
Theaker, A., The public relations handbook., 2016, Routledge
Martín de Castro, G. and González-Masip, J., Knowledge Management for Corporate Social Responsibility, 2021, IGI Global
Lund, K., Conversation marketing : how to be relevant and engage your customer by speaking human, 2018, Career Press
Blount, J., Inked : the ultimate guide to powerful closing and sales negotiation tactics that unlock yes and seal the deal, 2020, Wiley
Olvera Lobo, M.D. (ed)., Innovative perspectives on corporate communication in the global world, 2021, IGI Global

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Complementary

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Recommendations
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.