| Wine Tourism Innovation (European Master) (2016) |
 Subjects |
| MARKETING OF TOURISM AND WINE |
| Learning outcomes |
| IDENTIFYING DATA | 2016_17 |
| Subject | MARKETING OF TOURISM AND WINE | Code | 19635101 | |||||
| Study programme |
|
Cycle | 2nd | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 6 | Compulsory | First | 1Q |
|||||
| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Type A | Code | Learning outcomes |
| A4 |
Reconèixer els conceptes estratègics i operatius del màrqueting Identificar i utilitzar les variables del màrqueting mix en l'àmbit de l'enoturisme Comprendre els mètodes d'investigació per a identificar les característiques del mercat enoturístic | |
| Type B | Code | Learning outcomes |
| Type C | Code | Learning outcomes |
