| Wine Tourism Innovation (European Master) (2016) |
 Subjects |
| MARKETING OF TOURISM AND WINE |
| Assessment |
| IDENTIFYING DATA | 2016_17 |
| Subject | MARKETING OF TOURISM AND WINE | Code | 19635101 | |||||
| Study programme |
|
Cycle | 2nd | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 6 | Compulsory | First | 1Q |
|||||
| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Methodologies | Competences | Description | Weight | ||||
| Seminars |
|
Practical exercises and case studies related to the content of the course | 10% | ||||
| Field work/trips |
|
Design of a new tourism product or expirience 20% Design of a market research 20% Development of a marketing plan for a tourism firm 30 % |
70% | ||||
| Objective multiple-choice tests |
|
Test about the content of the course | 20% | ||||
| Others |
| Other comments and second exam session | |||
