| Educational guide Faculty of Oenology |
english |
| Wine Tourism Innovation (Erasmus Mundus) (2016) |
 Subjects |
| MARKETING AND OENOTOURISM ON CHRISTMAS SEASON |
| Learning outcomes |
| IDENTIFYING DATA | 2019_20 |
| Subject | MARKETING AND OENOTOURISM ON CHRISTMAS SEASON | Code | 19635110 | |||||
| Study programme |
|
Cycle | 2nd | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 6 | Compulsory | Second | 1Q |
|||||
| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Type A | Code | Learning outcomes |
| A4 |
Recognize the importance of direct marketing and sales strategies in festive periods | |
| Type B | Code | Learning outcomes |
| CT1 |
The student plans and carries out the project in an autonomous, organized and scientific fashion. (Process) The student can produce documents that are scientific in both structure and content. (Paper / Report) The student can present and defend their work (in front of an examination panel in the case of the Master’s thesis). (Defence) | |
| CT2 |
Master the tools for managing their own identity and activities in a digital environment. (Be digital) Search for and find information autonomously using criteria of importance, reliability and relevance, which is useful for creating knowledge (Search) Organise information with appropriate tools (online and face-to-face) so that it can be updated, retrieved and processed for re-use in future projects. (Organize) Organise information with appropriate tools (online and face-to-face) so that it can be updated, retrieved and processed for re-use in future projects. (Organize) Produce information with tools and formats appropriate to the communicative situation and with complete honesty. (Create) | |
| Type C | Code | Learning outcomes |
