Educational guide Faculty of Oenology |
english |
Wine Tourism Innovation (Erasmus Mundus) (2016) |
Subjects |
MARKETING AND OENOTOURISM ON CHRISTMAS SEASON |
Contents |
IDENTIFYING DATA | 2019_20 |
Subject | MARKETING AND OENOTOURISM ON CHRISTMAS SEASON | Code | 19635110 | |||||
Study programme |
|
Cycle | 2nd | |||||
Descriptors | Credits | Type | Year | Period | ||||
6 | Compulsory | Second | 1Q |
Competences | Learning outcomes | Contents |
Planning | Methodologies | Personalized attention |
Assessment | Sources of information | Recommendations |
Topic | Sub-topic |
Marketing and sales strategies applied to Christmas and other festive seasons | |
Internship during Christmas Season (5-20 December) | |
Consumer perspectives on wine, bottle, label and clousure: | |
Sensory and emotional profiles perceived by consumers regarding different wine, bottle, label and closure systems. |