2020_21
Guía docente 
Facultad de Letras
A A 
castellano 
Comunicación Estratégica (2020)
 Asignaturas
  STORYTELLING Y FRAMING PARA LAS ORGANIZACIONES
   Fuentes de información
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Parker, M, Shut down the business school. What’s wrong with management education., 2018, London: Pluto Press.
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Austin, L. L., Framing diversity: A qualitative content analysis of public relations industry publications, 2010, Public Relations Review, 36(3), 298-301.
van der Meer, T. G., Organizational crisis-denial strategy: The effect of denial on public framing., 2014, Public Relations Review, 40(3), 537-539.
Hallahan, K, Political public relations and strategic framing, 2011, Political public relations: Principles and applica
Wang, A, Priming, framing, and position on corporate social responsibility, 2007, Journal of Public Relations Research, 19(2), 123-1
Van Gorp, B., The constructionist approach to framing: Bringing culture back in, 2007, Journal of Communication 57(1)

Boje, D. M. (2014). Storytelling in Organizational Practices. Managing in the Quantum Age. London and New York: Routledge. Castelló, E. (2019). Comunicación y ser de la organización. València: Tirant lo Blanch. Cooren, F. (2004). Textual agency: How texts do things in organizational settings. Organization, 11(3), 373–393. https://doi.org/10.1177/1350508404041998 Entman, R. M. (1993). Framing: Toward clarification of a fractured paradigm. Journal of Communication, 43(4), 51–58. https://doi.org/10.1111/j.1460-2466.1993.tb01304.x Goffman, E. (1974). Frame Analysis. An Essay on the Organization of Experience. New York: Harper & Row. Hepp, A., Hjarvard, S., & Lundby, K. (2015). Mediatization: theorizing the interplay between media, culture and society. Media, Culture and Society, 1–11. https://doi.org/10.1177/0163443715573835 Hjarvard, S. (2008). The mediatization of society. A theory of the media as agents of social and cultural change. Nordicom Review, 29(2), 105–134. McPhee, R. D., & Zaug, P. (2000). The communicative constitution of organizations. A framework for explanation. The Electronic Journal of Communication, 10(1–2). Parker, M. (2018). Shut down the business school. What’s wrong with management education. London: Pluto Press. Reissner, S., & Pagan, V. (2014). Storytelling in Management Practice. London and New York: Routledge. Schoeneborn, D., Kuhn, T. R., & Kärreman, D. (2018). The Communicative Constitution of Organization, Organizing, and Organizationality. Organization Studies, 1–22. https://doi.org/10.1177/0170840618782284
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