| Educational guide Faculty of Arts |
english |
| Strategic Communication (2020) |
 Subjects |
| DIGITAL MARKETING TOOLS |
 
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| IDENTIFYING DATA | 2022_23 | |||||||||||||||||
| Subject (*) | DIGITAL MARKETING TOOLS | Code | 12885109 | |||||||||||||||
| Study programme |
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Cycle | 2nd | |||||||||||||||
| Descriptors | Credits | Type | Year | Period | ||||||||||||||
| 3 | Compulsory | First | 2Q |
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| Teaching | Modality by working group | Teaching language, timetables and exam dates | ||||||||||||||||
| Prerequisites | ||||||||||||||||||
| Department | Communication Studies |
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| Coordinator |
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montse.torrents@urv.cat |
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| Lecturers |
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| Web | ||||||||||||||||||
| General description and relevant information |
Aquesta asignatura capacita a l'alumne per a l'anàlisi i gestió de la visibilitat de l'organització a les xarxes i l'aprenentatge de les eines per a la gestió del marketing digital: SEO, SEM, Analítica, etc. |
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| (*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation. | ||||||||||||||||||
