Educational guide School of Chemical Engineering |
english |
Technology and Engineering Management (2017) |
Subjects |
COMMUNICATION AND NEGOTIATION |
Sources of information |
IDENTIFYING DATA | 2022_23 |
Subject | COMMUNICATION AND NEGOTIATION | Code | 20725108 | |||||
Study programme |
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Cycle | 2nd | |||||
Descriptors | Credits | Type | Year | Period | ||||
3 | Compulsory | First | 2Q |
Competences | Learning outcomes | Contents |
Planning | Methodologies | Personalized attention |
Assessment | Sources of information | Recommendations |
Basic |
Smith, R.D., Strategic planning for public relations, 2013, Routledge Singleton, A., The PR Masterclass: How to develop a public relations strategy that works!, 2014, Wiley Solis, B. and Breakenridge, D., Putting the public back in public relations. How social media is reinventing the aging business of PR., 2009, Pearson education Theaker, A., The public relations handbook., 2016, Routledge Martín de Castro, G. and González-Masip, J., Knowledge Management for Corporate Social Responsibility, 2021, IGI Global Lund, K., Conversation marketing : how to be relevant and engage your customer by speaking human, 2018, Career Press Blount, J., Inked : the ultimate guide to powerful closing and sales negotiation tactics that unlock yes and seal the deal, 2020, Wiley Olvera Lobo, M.D. (ed)., Innovative perspectives on corporate communication in the global world, 2021, IGI Global |
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Complementary | |
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