This subject will provide the tools and knowledge to prepare a Marketing strategy, especially for a technology-based company. We will give special relevance to having a good and solid business model based on a proposal of differentiated value. Based on the observation of the final client, we will learn to identify business opportunities and how to implement the market strategy.
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.