Educational guide Faculty of Business and Economics |
english |
Bachelor's Degree in Economics (2009) |
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IDENTIFYING DATA | 2023_24 | |||||||||||||||||
Subject (*) | INTERNATIONAL MARKETING | Code | 16224201 | |||||||||||||||
Study programme |
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Cycle | 1st | |||||||||||||||
Descriptors | Credits | Type | Year | Period | Exam timetables and dates | |||||||||||||
6 | Optional | Third | 2Q |
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Modality and teaching language | ||||||||||||||||||
Prerequisites | ||||||||||||||||||
Department | Business Management |
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Coordinator |
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eleni.papaoikonomou@urv.cat |
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Lecturers |
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Web | ||||||||||||||||||
General description and relevant information |
GENERAL DESCRIPTION This module introduces the students to the various aspects of
international marketing with the principal objective of developing
skills in the identification, analysis and solution of problems
encountered in international marketing theories and the practice of
international marketing in Spain and abroad. We will discuss the
principal strategic challenges for international marketing together with
the specific issues of internationalising the marketing mix. In this
module, we will use examples of successful international marketing as
well as explore why some international marketing strategies have worked
less well in practice. Also, we will discuss a number of hot topics for
international marketers such as the challenge of marketing products and
services in emerging markets or how technological advances impact on
international marketing. |
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Es recomana cursar aquesta optativa a 3r curs (Menció en Comerç Internacional) | ||||||||||||||||||
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(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation. |