Educational guide School of Chemical Engineering |
english |
Technology and Engineering Management (2017) |
Subjects |
MARKETING STRATEGIES |
Contents |
IDENTIFYING DATA | 2023_24 |
Subject | MARKETING STRATEGIES | Code | 20725111 | |||||
Study programme |
|
Cycle | 2nd | |||||
Descriptors | Credits | Type | Year | Period | ||||
3 | Compulsory | First | 2Q |
Competences | Learning outcomes | Contents |
Planning | Methodologies | Personalized attention |
Assessment | Sources of information | Recommendations |
Topic | Sub-topic |
1. Product Management, Insights & Market Opportunities | |
2. Mkt budget, Launch Plan activities, Product inno & Storytelling | |
3. Concept Development, Price, Target cost, Gross Margin, Sale Forecast & Decision making | |
4. Product Branding | |
5. Product Launch & Key contents review |