L'objectiu d'aquesta assignatura es donar a conèixer els fonaments de la disciplina del marketing a l'estudiant que entra en contacte amb ella per primer cop.
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.