Educational guide Faculty of Oenology |
english |
Bachelor's Degree in Oenology (2014) |
Subjects |
SUCCESSFUL EUROPEAN REGIONAL QUALITY WINES. MARKETING & SALES STRATEGIES IN EXPORTS MARKETS |
IDENTIFYING DATA | 2023_24 | |||||||||||||||||
Subject (*) | SUCCESSFUL EUROPEAN REGIONAL QUALITY WINES. MARKETING & SALES STRATEGIES IN EXPORTS MARKETS | Code | 19224241 | |||||||||||||||
Study programme |
|
Cycle | 1st | |||||||||||||||
Descriptors | Credits | Type | Year | Period | ||||||||||||||
3 | Optional | Fourth | 1Q |
|||||||||||||||
Teaching | Modality by working group | Teaching language, timetables and exam dates | ||||||||||||||||
Prerequisites | ||||||||||||||||||
Department | Business Management |
|||||||||||||||||
Coordinator |
|
christophe.marquet@urv.cat |
||||||||||||||||
Lecturers |
|
|||||||||||||||||
Web | ||||||||||||||||||
General description and relevant information |
WEEK 23-27th October 2023, Universidad Rovira I Virgili, Facultad Enologia, Campus Sescelades, Tarragona / Catalunya, Spain Instructors: Mr. Christophe Marquet, Prof URV Taragonna. Spain. Commercial Director Group Coop. Covides Vineyards_Wineries. Mrs.Cendrine Augueres, Prof Purpan ingeniery School-Toulouse-France. Mr. Leonardo Cei, PhD, University of Padova-Italie.
Course overview: In this class, students will be introduced to the principles of international wine business management including : global overview, principal marketing tools, quality certifications, and key to success. They will also be asked to work in groups on a real wine business case and to present it as final project.
Educational objectives:
Teaching Methods : · Lecture : aprox 5h/day. · Exports case study in class and possible extension on-line · Field visit to Covides Winery in Cava Region Thursday October 26th. · Field visit to commercial port of Barcelona. Monday October 23rd.
|
|||||||||||||||||
| ||||||||||||||||||
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation. |