Educational guide Faculty of Business and Economics |
english |
Bachelor's Degree in Business Administration and Management (2009) |
Subjects |
MARKET RESEARCH AND APPLICATIONS |
IDENTIFYING DATA | 2023_24 | |||||||||||||||||
Subject (*) | MARKET RESEARCH AND APPLICATIONS | Code | 16214116 | |||||||||||||||
Study programme |
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Cycle | 1st | |||||||||||||||
Descriptors | Credits | Type | Year | Period | Exam timetables and dates | |||||||||||||
6 | Compulsory | Third | 1Q |
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Modality and teaching language | See working groups | |||||||||||||||||
Prerequisites | ||||||||||||||||||
Department | Business Management Psychology |
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Coordinator |
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noemi.rabassa@urv.cat santiago.ariste@urv.cat irene.suau@urv.cat blanca.garcia@urv.cat |
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Lecturers |
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Web | ||||||||||||||||||
General description and relevant information |
DESCRIPCIÓ GENERAL DE L’ASSIGNATURA
The Markets Research subject lists the procedures and instruments for related commercial research in the decisions to be taken in the field of marketing. Its content aims to gain an overview of the market research process, and aims to publicize the usefulness of marketing research, its context and the limits of its use. The main research techniques used will be presented: what they consist of, when they have to be used, and also their advantages and disadvantages compared to the other techniques. The subject will be carried out from a user perspective of the investigation, that is, how to use the research in each situation to make the best operational and strategic marketing decisions. |
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(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation. |