| Educational guide Faculty of Business and Economics |
english |
| International Markets (2016) |
 Subjects |
| INTERNATIONALISATION STRATEGIES |
| Contents |
| IDENTIFYING DATA | 2018_19 |
| Subject | INTERNATIONALISATION STRATEGIES | Code | 16675104 | |||||
| Study programme |
|
Cycle | 2nd | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 3 | Compulsory | First | 1Q |
|||||
| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Topic | Sub-topic |
| CHAPTER 1 - The globalization | 1.1 Introduction 1.2 What is globalization? 1.3 Main factors driving globalization 1.4 The ethical challenge of global organization |
| CHAPTER 2 - INTERNATIONAL BUSINESS STRATEGY | 2.1 Introduction 2.2 Concept of strategy 2.3 External (macro-environment) and internal (micro-environment) analysis 2.4 Motives and conditioning of the international strategy |
| CHAPTER 3. The decision to enter international markets | 3.1 Introduction 3.2 Market selection for international expansion 3.3 Modes of entry into international business 3.3.1 Exporting 3.3.2 Licensing 3.3.3 Direct investment (joint ventures, mergers & acquisitions, subsidiaries) 3.4 The choice of foreign entry modes 3.5 The internationalization process: from the exporting company to the multinational company |
| CHAPTER 4 - Organizational structure in international business | 4.1 Introduction 4.2 The organizational structure of a multinational company 4.2.1 Organizational structures 4.2.2 New designs of organizational structures 4.3 Structural adjustment in the growth strategy 4.4 Coordination mechanisms and management control in international business |
| CHAPTER 5 - The strategic approaches of international competition |
5.1 Globalization and Fragmentation 5.2 Types of strategic approach: 5.2.1 Multi-domestic 5.2.2 Global 5.2.3 Transnational 5.3 The strategy of foreign subsidiary |
| CHAPTER 6 - Socio-cultural variables | 6.1 The concept of culture 6.2 Cultural differences between countries 6.3 The business culture around the world: 6.3.1 Asia 6.3.2 Europe 6.3.3 North America 6.3.4 Latin America |
| CHAPTER 7 - Human Resources in international business | 7.1 Introduction 7.2 The management of expats: advantages and disadvantages 7.3 International Human Resources practices: 7.3.1 Recruitment and selection 7.3.2 Training and professional development 7.3.3 Compensation 7.3.4 Expatriation in Spain |
