| Educational guide Faculty of Oenology |
english |
| Bachelor's Degree in Oenology (2014) |
 Subjects |
| SUCCESSFUL EUROPEAN REGIONAL QUALITY WINES. MARKETING & SALES STRATEGIES IN EXPORTS MARKETS |
| Contents |
| IDENTIFYING DATA | 2023_24 |
| Subject | SUCCESSFUL EUROPEAN REGIONAL QUALITY WINES. MARKETING & SALES STRATEGIES IN EXPORTS MARKETS | Code | 19224241 | |||||
| Study programme |
|
Cycle | 1st | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 3 | Optional | Fourth | 1Q |
|||||
| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Topic | Sub-topic |
| Matrix to analyse and compare export markets The economic concept and role of certifications The main quality certifications in the EU: geographical indications and organic agriculture The governance and the export strategies of a geographical indication : the case of Prosecco sparkling wine International wine business Still wines and sparkling wines markets overview : special focus on cava markets. Analysis of branding strategies and plans for wine exports strategies A&P budget and key accounting business case Example of a Price construction for a wine exports market. |
